crochet trees!

We got some comments asking for more details of our giant crochet tree display. Here you go! This is the prototype tree our display team made in their workspace at the home office.
The visual team crochetters worked from the top down, starting with a styrofoam ball, crochetting around it and then down, connecting to big rings as we went. Then we crochetted garland to drape on the tree, and crochetted around little styrofoam balls to be “ornaments.” Then we had to chop the rings in quarters, folded the tree up, and sent it to india to be reproduced. As you can see from the pictures of the final one in the stores, they’re all a little different. But it looks great and is a wonderful handmade treasure.


august catalog inspiration

On it’s way to you, our August catalog! The inspiration for this collection is a mix of art nouveau, mod and glam. Kind of dark, decorative and beautiful… Our catalog team was in London a few months ago, on their way out to shoot the Grunge Princess July catalog at Vintage Vacations. While in London, they met up with some friends at a restaurant. The atmosphere was so amazing there and they decided it was perfect for their next shoot! They also scouted some other locations, a private home and a beautiful park.



I’m sure you’ve noticed all this talk about “homestead” on our website the last week or two. What’s homestead? It’s the name of our latest trend concept. Since we didn’t do a catalog inspired by this trend, I thought I’d give you some of the info we use in the home office to connect to this idea. Check out this poem written by one of our girls on the creative team… Read More