july catalog

The July catalog is coming! We called the trend concept “grunge princess” The video is already up on our site, so check it out. Our assistant creative director wrote this little note for you, to tell you all about the shoot…
ironically enough, it was a posting that our fpgirl put on the blog that led us to vintage vacations. (remember??)
that’s the name of the “camp” on the isle of wight – just off the coast of southern england – where we shot our grunge princess catalog…
helen, the woman who runs vintage vacations along with her husband, bought an airstream trailer from ebay and had it shipped to her.
and then vintage vacations was born.
situated on a plot of farmland (owned by farmer ted, I think) on the isle, the property now hosts 5 trailers which folks can rent out for friends/families/photo shoots.
we spent a lot of time photographing on vintage vacations’ property, in and around the airstreams which helen kitsched up herself with help from local flea markets/shops.
she and her uncle drove us out all around the island, too…full of hills of sheep, endless fields of flowers, beautiful rocky cliffs.
it’s an amazing place, for sure.
and no day was complete without helen’s tea and scones with clotted cream (absolutely delicious).


emily -July 10, 2007, 3:08PM

i love the new line!!!!! im especially happy to see that you came out with more of the burned out tees!!! those are my favorite!!!!!!!!!!!

Ijlal/freegal -July 11, 2007, 8:29PM

I agree the new line is awesome. I love the scrool print hoody I went to Pennslanding last night it was a little cold and I wore got so many compliments. I also love the grandma cardigan can’t wait until it get’s a little cold so I can wear it. The plaid scarf matches the lining of a coat I bought a couple of years ago down South Street. I look forward to every new collection every new season because I know Free People will never let me down.
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