august catalog inspiration

On it’s way to you, our August catalog! The inspiration for this collection is a mix of art nouveau, mod and glam. Kind of dark, decorative and beautiful… Our catalog team was in London a few months ago, on their way out to shoot the Grunge Princess July catalog at Vintage Vacations. While in London, they met up with some friends at a restaurant. The atmosphere was so amazing there and they decided it was perfect for their next shoot! They also scouted some other locations, a private home and a beautiful park.

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Here I’ve posted a couple of books the creative team referenced for inspiration to do the graphics and illustrations. They were looking at a lot of art nouveau artwork and ornament.
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And here is one of the original watercolors painted by one of our creative assistants. Amazing, right? Check out the catalog online, and check your mailboxes!

Comments

Jo -August 7, 2007, 11:50AM

the catalog is absolutly gorgeous!
so inspiring, clothes are beautifull!

Anonymous -August 7, 2007, 12:19PM

I think you guys should do a write up in the blog on how to tie scarves! There are so many new beautiful scarves in stock now and there put on the models in such a neat way, I would love to know how its done.

leilei -August 7, 2007, 1:16PM

The watercolors in the catalog are beautiful- any chance we can see more of them?

Ijlal/freegal -August 7, 2007, 5:52PM

I absolutley love the new catalog it came in the mail on Monday.

Gloria Chang -August 7, 2007, 6:15PM

wow, you guys really hit that vintage book!

Jess -August 8, 2007, 3:17PM

Aww the new catalog is fabulous!! I ADORE the cover…it’s brilliant! With the peacock feathers branching out and the “F.P.” painted on…*sigh*…amazing! I love the mod, sixites, BIBA feel! It’s lovely!!! I especially love those sixties inspired “carpet coats” as I like to call them! Amazing!!
I also had a suggestion for the site!! Since Free people has sooo many amazing catalogs and I love to look to them for inspiration, I was wondering if the site could have a bit of an “archive” for all of the catlogs and put them virtually online! I know I adored the last fall and winter ones from last year, but unfortunatley lost those, although I try to keep them all! So being able to see it online would be wonderful! Thanks free people!
xx

Leha -August 8, 2007, 6:57PM

I just got the printed catalog and wanted to tell you how much I love the peacock feather theme. It runs so deep and is so multi-level. What a beautiful and creative approach to creating a sense of place, and of over-arching style. Awesome.

fpgirl -August 8, 2007, 10:53PM

hey jess,
thanks for the suggestion! I’m gonna pass it along and see what we can do!

fpgirl -August 8, 2007, 10:54PM

hey anonymous,
I love the scarf how-to idea. We are on it!

emily warpinski -August 9, 2007, 1:43AM

I LOVE THE NEW FALL LINE!!! I got the catalog in the mail and looked at it maybe 6 times before going online and making a folder of everything i wanted! i took on 3 extra shifts at work so i can put my next pay check towards as many items as I can afford! I absolutely love everything. You guys never cease to amaze me! Thank you thank you thank you :)

clueless -August 9, 2007, 9:37AM

what is BIBA? thanks

Jo -August 11, 2007, 4:05AM

Wow! Jess´s idea is amazing, it would be great if it became true!

Jess -August 11, 2007, 2:47PM

Aww thanks so much! I hope it works out! =)
Many kisses!
xx

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