august catalog inspiration

On it’s way to you, our August catalog! The inspiration for this collection is a mix of art nouveau, mod and glam. Kind of dark, decorative and beautiful… Our catalog team was in London a few months ago, on their way out to shoot the Grunge Princess July catalog at Vintage Vacations. While in London, they met up with some friends at a restaurant. The atmosphere was so amazing there and they decided it was perfect for their next shoot! They also scouted some other locations, a private home and a beautiful park.

Here I’ve posted a couple of books the creative team referenced for inspiration to do the graphics and illustrations. They were looking at a lot of art nouveau artwork and ornament.
And here is one of the original watercolors painted by one of our creative assistants. Amazing, right? Check out the catalog online, and check your mailboxes!


Jo -August 7, 2007, 11:50AM

the catalog is absolutly gorgeous!
so inspiring, clothes are beautifull!

Anonymous -August 7, 2007, 12:19PM

I think you guys should do a write up in the blog on how to tie scarves! There are so many new beautiful scarves in stock now and there put on the models in such a neat way, I would love to know how its done.

leilei -August 7, 2007, 1:16PM

The watercolors in the catalog are beautiful- any chance we can see more of them?

Ijlal/freegal -August 7, 2007, 5:52PM

I absolutley love the new catalog it came in the mail on Monday.

Gloria Chang -August 7, 2007, 6:15PM

wow, you guys really hit that vintage book!

Jess -August 8, 2007, 3:17PM

Aww the new catalog is fabulous!! I ADORE the cover…it’s brilliant! With the peacock feathers branching out and the “F.P.” painted on…*sigh*…amazing! I love the mod, sixites, BIBA feel! It’s lovely!!! I especially love those sixties inspired “carpet coats” as I like to call them! Amazing!!
I also had a suggestion for the site!! Since Free people has sooo many amazing catalogs and I love to look to them for inspiration, I was wondering if the site could have a bit of an “archive” for all of the catlogs and put them virtually online! I know I adored the last fall and winter ones from last year, but unfortunatley lost those, although I try to keep them all! So being able to see it online would be wonderful! Thanks free people!

Leha -August 8, 2007, 6:57PM

I just got the printed catalog and wanted to tell you how much I love the peacock feather theme. It runs so deep and is so multi-level. What a beautiful and creative approach to creating a sense of place, and of over-arching style. Awesome.

fpgirl -August 8, 2007, 10:53PM

hey jess,
thanks for the suggestion! I’m gonna pass it along and see what we can do!

fpgirl -August 8, 2007, 10:54PM

hey anonymous,
I love the scarf how-to idea. We are on it!

emily warpinski -August 9, 2007, 1:43AM

I LOVE THE NEW FALL LINE!!! I got the catalog in the mail and looked at it maybe 6 times before going online and making a folder of everything i wanted! i took on 3 extra shifts at work so i can put my next pay check towards as many items as I can afford! I absolutely love everything. You guys never cease to amaze me! Thank you thank you thank you :)

clueless -August 9, 2007, 9:37AM

what is BIBA? thanks

Jo -August 11, 2007, 4:05AM

Wow! Jess´s idea is amazing, it would be great if it became true!

Jess -August 11, 2007, 2:47PM

Aww thanks so much! I hope it works out! =)
Many kisses!

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