Our new December catalog is inspired by Hawaii’s tropical vibes, exotic flowers, and aloha spirit. We loved hibiscus flowers and floral prints in all different sizes and colors. We also added touches of sporty elements like stripes to add contrast to the floral prints. Punchy colors like oranges and ocean blues are splashed throughout the line. Silhouettes are casual, light, and airy. The Hawaii collection is all about easy dressing. Whether you are packing it in a suitcase to travel or just going out with friends, pieces are easy and comfortable to wear.
Our team shot the catalog in Florida (no they didn’t get to go to Hawaii), lucking out with beautiful sunrises and gentle surf…


danie -December 10, 2007, 11:36PM

this was a beautiful catalog!!
it is my dream to do the photography for Free People some day….

elise -January 30, 2008, 3:14PM

what was the song that was playing in the december video? I am in love with the video and have used it for inspiration in my film i am assigned to make. I would love to know the song name :)

Denise -March 17, 2008, 6:24PM

It would be wonderful,
for those of us happily *obsessed* with models,
if you had some kind of *who the models are* page or something.

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