boot ruination!

Check out this video from the latest B15 Threads, in which we ‘break in’ our boots to make them look cooler for the catalog!

If you end up trying this method yourself, be sure to check on your boots after each time you run over them and see how much they’ve been distressed- you don’t want to beat them beyond repair! Depending how much you want your boots wrecked up, you can also bang them off a sidewalk or in rocks!

beauty of jam?

Yes, jam. Coolhunting made this video with June Taylor, a preserve maker in Berkley, CA. First of all, I love that they profiled her and put her in the mix with all the hip, hot artists and designers they are usually feature. Second, the process and her enthusiasm is fascinating. I love to see anyone that loves their work and puts as much effort, thought and design into what they are doing as any great artist would.
mmmm jam.

Please check out June Taylor’s website. There is a Michel Gondry-style video she made about her jams.

Employee Profile – Jenny!

Our latest employee profile features one of our favorite models, Jenny! Frequently Jenny is seen gracing the pages of our catalogs, as well as modeling many, many items on our website! She is a total delight, and so charming! Below, find Jenny’s video interview, complete with a quick introduction by Lindsay, one of our photographers, who tells us why she loves working with Jenny!

Announcing the Free People Style Event!

Hey Free People girls!
Show us your style! How do you wear your Free People? Head to toe? Flashes of flair?
We noticed that people would often upload pictures of themselves wearing
their Free People to our Facebook account, and we loved it! That got us thinking… and curious to see more!
Send us your pictures of you and your friends in your Free People
clothing, and we’ll put them all on our Flickr account!
Email your name, age, and current town with your pictures to, and we will upload them!
If you can, tell us which FP items you are wearing too!
Eventually, we’ll pick out some of our favorite styles and feature them on
the blog!
To get started, we put up a few pictures of our own employees rocking their
Free People here at the home office! You can check out our Flickr folder for
this event here!

Free People Design-A-Bag Contest – Winner!

Congratulations to our Free People Design-A-Bag Contest winner, Olivia Wendel of Marina del Rey California! You can look for the bag with her design to be in use at the stores in January!
Also, most of the entries have been uploaded to our Flickr account, so check them out!
We want to send out a HUGE thank you to everyone who participated! And if you didn’t win, don’t lose heart! There are more contests on the horizon, so stay tuned!

ida, fp dog

Meet Ida. Ida belongs to Lily, who is the assistant designer for color and print. This means that Lily and Ida design prints for all Free People clothing and help pick out colors.
Name: Ida
Nickname: Idey-widey
Breed: Boston Terrier and Poodle mix
Likes: fetch, treats, showers, long walks in the woods, and cuddling
Dislikes: Solitude, boredom
Favorite friends: Boys, especially the staff of the mail room.
How did you meet Ida?
Ida was born in a trailer with turkeys living in the yard. I saw an add in the paper on Christmas Eve 2005 and we’ve been together ever since.

It was a cold morning in Lyon…

Now, I don’t want to overload you with videos today, but this one is so cute and funny I couldn’t resist…
This video was taken during our shoot for the July catalog in France. Our catalog shooting team and models are getting ready for a long day! It was a very cold morning, and everyone was feeling kind of groggy. When they got to the first place they were going to be shooting, they blasted the car radio and started to dance and get pumped up! Enjoy!