Weekly updates from BLDG 25

september catalog: rocker in the park

Check out some of the additional photos from our September catalog; the inspiration we titled Rocker in the Park. The amazing photography was done by Cracker Farm.
For our September book we didn’t have to go far from home; we found the best park for any rocker, Central Park. For two days in May we rented a big trailer and parked wherever we could find space, one time right next door to Sheryl Crow’s much nicer trailer!
We arrived each morning before sunrise and ran around like crazy both days looking for new and interesting ways to showcase Central Park, and avoid getting too many bystanders in the shots. We saw Kramer. We had a great group of models and an awesome photography team that worked hard with us to avoid too much green grass for this fall book.
We had dozens and dozens of balloons delivered to us and brought along some fun bikes belonging to our photo team. We just really wanted to convey a fun crazy couple of days in a park in the middle of a big city. It was actually quite challenging; using man-made structures and populated areas always seems to pose more of a creative dilemma than simple beautiful nature shots.
Shooting in New York was fun for us, we even made time to stop by the Free People store. And in case you ever need it, we found out that you can have pizza delivered to you in the park. It was tasty.


kate hutson -September 12, 2008, 1:47PM

one of my all-time favorite free people catalogs was from either last winter or the winter before…in icy, snowy, mountainy, cold arctic/alaskan-looking scenery. it was so beautiful.

kristy -September 12, 2008, 5:18PM

i looved this catalog.. i wish i could see every catalog you guys have ever done but i’ve only seen the ones from the past couple years. :(
anywho, love the wallpapers in the post below as well!

Lauren -September 13, 2008, 1:32PM

I love the pic with the balloons! awesome!

suzanne -September 14, 2008, 9:23AM

These photos have so many wonderful qualities but I think my favorite is the light. It’s romantic, ethereal and perfect. Especially in the balloon photo….

myranda -September 15, 2008, 10:23PM

nice. the pedestrians only make the pictures better.

jessica -September 16, 2008, 10:55AM

Does anyone know where I could get a bike like that? :)

Selena -September 16, 2008, 4:42PM

I used to have a bike like the one on the left years ago. I would love to have it now to give to my daughter.

Jay -September 17, 2008, 1:08AM

it be awesome if Free People would showcase independent & upcoming “amateur” photographers. Perhaps a photographer contest too vs illustrator contest. After all, isn’t Free People all about independent artists? Just a suggestion. Fan all the way!

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