an old friend of mine is doing something really cool…
kael robinson is the founder of brazilets, a company that brings bracelets based on a 200-year-old tradition in brazil to countries all over the world. for years the bracelets have been worn throughout latin america, where it was believed that when the knots come undone and the bracelet falls off, your wishes will come true.
not only are the bracelets super cute (and they come in lots of fun colors), but 20% of all proceeds for selling the bracelets goes towards plant a billion trees, the nature conservancy’s campaign to restore the atlantic forest of brazil.
kael was nice enough to answer some questions for the fp blog.
where are you from?
i am from bryn mawr, pennsylvania.
when did you start brazilets?
i launched brazilets in august of 2008 and i launched live brazilian in august of 2009.
what inspired you to start the company?
i was inspired to start brazilets when I was given a brazilet as a gift. i made my three wishes on the braclelet and wore the bracelet for about 9 months until it fell off. when my ruby brazilet fell off in one month all three of my wishes came true. i thought if this can help me why not start selling brazilets to help other people around the world. so, i slowly started importing these bracelets from brazil, i went to brazil and met with manufacturers and went to the place where they originated,bahia brazil, and learned the history and found how amazing the culture is and the tradition of this 200-year-old tradition. i also wanted to donate back to brazil by preserving the amazon rainforest. so, i chose to donate a portion of our proceeds to plantabillion.com. since, then we have grown to have three distributors world wide and we have helped thousands of people have their wishes come true.
how successful have you been in your goal of protecting the amazon?
we have planted thousands of trees in the amazon and are trying to reach a goal of 1,000,000 by 2011.
what is the one article of clothing you can’t live without (besides brazilets!)?
i would have to say the one articles of clothing i can not live without are my sweatshirts! i love being comfortable and whether it is a worn old sweatshirt from high school or a new nice one that is a little dressier i can not live without it.
i love these photos of the bracelets from brazil:
check out the brazilets website here!