project: possible

this is good news.

i was devastated when news broke that the production of polaroid film was being discontinued, because I’ve always loved the instantaneous, old-school quality of the photos. but polaroid announced on tuesday that they will restart production of analog instant film for vintage polaroid cameras in 2010!
the comeback is due in part to the success of the impossible project, a group that has been working on saving polaroid products ever since their discontinuation was announced.
urban outfitters was a huge supporter of the impossible project, as well – check out the feature that appeared on their blog here: http://blog.urbanoutfitters.com/features/polaroid

photos by the very talented jennifer rumbach, who worked on the impossible project.