as you now know, our january catalog was shot in prague…but why?
our team chose the location because it is bohemia. the term bohemian gets mentioned quite often in fashion, and it is definitely a huge influence on the free people aesthetic. but did you know that it refers to the untraditional lifestyle of writers, artists and musicians who came to europe by way of bohemia, the area now known as the czech republic? our team also liked the idea of going to prague because it is a fairytale city untouched by wars. not to mention, both the photographer (david mushegain, who also shot our december book) and our creative director both lived in prague at earlier points in their lives, so they are familiar with the city.
these beautiful photos were shot by our producer during their trip…more to come!