art wall

a couple of weeks ago i got an email from a reader named katie, who wanted to tell me about a website she started called art wall. i wanted to share this cool site and a brief interview with you…

a lover of art with a background in display and visual merchandising, katie always felt that there was something missing from the experience of shopping for art online: the “wow” factor that inspired display can add to the equation. with art wall she saw an opportunity to bring the two together. read on for a brief interview with katie about the website.

wall

what inspired you to create art wall online?

if i think back it was really out of a desire to showcase special picks and finds for a fan-based site i run: savegocco.com.  i wanted a way to feature and highlight my picks:  enter the “studio” room.  it was going to stop there as just a page in the save gocco domain, but then i thought: why not make a whole website with pages dedicated to different rooms in a house?  i have a total crush on art walls, i find them fascinating and think it takes a special skill to create them in a way that looks interesting. i’ve studied them in magazines for years so it was only natural that i used that type of display to highlight multiple pieces of art that worked together…i used my own home as inspiration.

ArtWallMasterBedroomShot

the website features different rooms- an entryway, dining room, master bedroom, etc. – each with a selection of artwork displayed on the walls. viewers can click on the artwork to see an image of the piece, and information about the artist.

i read on your blog that february’s master bedroom had a “love” theme – do all the rooms have themes?
all the rooms have a very subtle theme in the sense that each one has at least one piece that relates to the room.  read: a key lino print in the entryway, the gocco prints in the studio, a sultry portrait in the bedroom.  i don’t love themes for rooms in general but i do appreciate that different pieces may work better in specific rooms.

family-room-set
i love all the artists you feature on art wall – do you select who you’re going to feature, or do people submit their work to you?

the displayed pieces are a mix of artists who have submitted their work to me and artists i’ve invited to display.  i want the site to continue to have a specific look and feel so i think it’s important for me to keep scouring the indie marketplaces for that look.

Lucy Snowe 5
lucy snowe

MarcyDaveyCollage
marcy davy

check out art wall here, and also check out the art wall blog, its full of inspiration! thanks katie!!

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Comments

shelby -March 13, 2010, 11:59PM

could you please put new songs on your fp radio? :)

Katie Stephenson -March 17, 2010, 12:40AM

Thank you so much for the lovely feature. It was wonderfully “curated.” Cheers!

amy -March 17, 2010, 12:46AM

very much enjoyed this feature! katie you have a wonderful way of picking out great pieces to feature on your blog and the art wall concept is wonderful – i’m a big fan. happy to learn more about katie here.

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