a couple of weeks ago i got an email from a reader named katie, who wanted to tell me about a website she started called art wall. i wanted to share this cool site and a brief interview with you…
a lover of art with a background in display and visual merchandising, katie always felt that there was something missing from the experience of shopping for art online: the “wow” factor that inspired display can add to the equation. with art wall she saw an opportunity to bring the two together. read on for a brief interview with katie about the website.
what inspired you to create art wall online?
if i think back it was really out of a desire to showcase special picks and finds for a fan-based site i run: savegocco.com. i wanted a way to feature and highlight my picks: enter the “studio” room. it was going to stop there as just a page in the save gocco domain, but then i thought: why not make a whole website with pages dedicated to different rooms in a house? i have a total crush on art walls, i find them fascinating and think it takes a special skill to create them in a way that looks interesting. i’ve studied them in magazines for years so it was only natural that i used that type of display to highlight multiple pieces of art that worked together…i used my own home as inspiration.
the website features different rooms- an entryway, dining room, master bedroom, etc. – each with a selection of artwork displayed on the walls. viewers can click on the artwork to see an image of the piece, and information about the artist.
i read on your blog that february’s master bedroom had a “love” theme – do all the rooms have themes?
all the rooms have a very subtle theme in the sense that each one has at least one piece that relates to the room. read: a key lino print in the entryway, the gocco prints in the studio, a sultry portrait in the bedroom. i don’t love themes for rooms in general but i do appreciate that different pieces may work better in specific rooms.
i love all the artists you feature on art wall – do you select who you’re going to feature, or do people submit their work to you?
the displayed pieces are a mix of artists who have submitted their work to me and artists i’ve invited to display. i want the site to continue to have a specific look and feel so i think it’s important for me to keep scouring the indie marketplaces for that look.