Our New April Creative Concept

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April kicked off with a beautiful Easter weekend and our direct business kicked off with a beautiful visual – Sweet Jasmine which is out story for April.

Here’s the mindset:

A girl’s life captured through accidental snapshots, a memoir…
Reminiscent of a girl who has just come back from a well-travelled journey in Asia. She’s brought back with her a beautiful wise story full of depth and emotion. She’s pinned her thoughts in photos, incidentals that are placed together creating a feeling of solitude and luminosity.

Sweet jasmine was born through Asian watercolor landscape and simple floral illustrations. Think apple branches, lotus flowers, daisies and doves, made up of cool blues, royals, pinks and purples as well as minty greens and Chinese red. Pretty/sweet elements are toned down with crude/rough collages of graph and ripped paper. Branches and pencil detail contribute to a flux of affection.
Portraits of flat shot clothes have charm, while beautiful wallpaper backdrops animate a soft feminine feel.

And, as always… our fp girl in mind.

The items above are:

Barbary Coast Dress, Blank Beavis Relaxed Straight Legged Levis, Hand Drawn Henley and the Beaded Chandelier Earrings.

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