earth day at 543


building 543, which holds our cafeteria, had a ton of great stuff going on today for earth day – starting with this beautiful display of flowers that greeted everyone who walked in the door! i thought it was a really nice touch that the flowers were arranged in water bottles :)  there were plant potting and vertical garden workshops hosted by terrain, reusable water bottles and bags for sale, stations for recycling batteries and cell phones, and lots of yummy organic treats!

more below…

Read More

topanga’s tea party!


our topanga, california store had a tea party over the weekend to celebrate their second birthday – check out these great pics from the event! in addition to tea and treats they had a model in store to give styling ideas, and fp girl karla hand painted frames and wrapped them in green tissue paper as adorable little gifts for anyone who made a purchase :)

check out all the girls who came out for the event in their cute outfits below!

Read More

getting our special lou shots

as we told you earlier this week, to get our special web shots for the twisted classics trend, we went to nearby FDR park to get some shots of ‘lou’ on her skateboard. it was a gorgeous spring afternoon and i think we were all a little excited to get out of the office for a bit and enjoy the weather- here are some behind the scenes photos of our team at work!

more below…

Read More

spring makeup how-to!

our makeup artist deanna shows you how to get a fresh spring look! featuring the lovely model klara.

the products used are as follows:
eye color: nars underworld duo, using the grey on the lid
eye liner: MAC kohl eye liner in phone number
cheek: stila convertible color (dual lip and cheek cream) in gerbera
skin highlighter: kevyn aucoin the mousse glacé in gleam
lip: stila convertible color in gerbera

song is “she’s the one” by the beta band!

highlights from coachella

we’re so glad you all enjoyed the coachella coverage on the blog this weekend! for tunesday i wanted to share a few videos of some of the festival highlights, including performances by muse, jay-z and my love, thom yorke. he is a genius.

the absence of the rest of radiohead is almost made up for by the presence of flea. almost.

were any of you at coachella? what was your favorite performance of the weekend?

Coachella The last Day :( :( :(


Coachella is done and dusted and yes I am so sad. Nothing beats the epic adventure of a Festival, it’s like you morph into another world for a couple of days then your transported right back into reality.

Our last day started off again, with another amazing cooked breakfast – french toast!
A guy was staying with us who was out of this world ( he’s the one that has been making us 5* feasts every morning) – A nut bag at night/incredible host by day ( he’s the one dancing like a crazy fool above with the head band on).

We tend to take it easy in the day and head into the festival @ 4 because we know for sure alot of energy is going to be needed. So yep Yogo and lazing by the pool were the activities that took up most of our afternoon.

We got dressed up and headed to soak up the last evening of Coachella. The girls of Sunday were very relaxed, denim shorts, cute tops and loose dresses. My favourite looks of the day were the two girls wearing dresses, wayfarers, Dr Martins and Converses and yep there was hundred girls wearing Free People again.

Headliners of the night Thom Yorke and aaaahhhhhhhhh GORILLAZ!!! didn’t disappoint, as you can expect from Gorillaz the animations were on another level and Thom Yorke really made us dance our souls away.

At the end of the evening everyone stampeded to the exit, cheering with little sad faces as Coachellla has yet again proved to be an awesome festival.

Coachella I want you every year!!!

Thanks for following my news feeds and I hope Free People can bring to you more Festivals in the future.

the perks of being a wallflower – part 4

“maybe it’s good to put things in perspective, but sometimes, i think that the only perspective is to really be there.”

“even if somebody else has it much worse, that doesn’t really change the fact that you have what you have.”


“so, this is my life. and i want you to know that i am both happy and sad and i’m still trying to figure out how that could be.”

meet lou!

lou is our guy’s girl – a tomboy with a feminine side who can be sexy without losing her rough and tumble, rock n’ roll edge.   she’s the type of girl who can roll out of bed and throw on cutoffs and a t-shirt and walk out the door without any makeup. the key to her style is being ready to hop on her skateboard or bike at a moment’s notice and disappear in a cloud of dust, because she’s always moving – with the wind in her hair and her beat-up sneakers or boots on her feet.

to capture the gritty style and energy that is lou we went to FDR park in philadelphia, a perfect location with its mix of grunge and beauty.  it winds around a scenic lake with ducks and blossoming trees and ends under the highway with a skatepark, where the sound of wheels grinding on concrete made our ‘lou’ right at home.  here are some of our special shots to give you some insight into the spirit of lou!


more photos below!

Read More

twisted classics

She grew up building dams in rivers and climbing trees. She’s been nurtured into one of the boys. She’s adventurous and not afraid of the outdoors.  Spontaneity calls to her and Skate parks are where you’d find her, swinging on bars, teasing the air around her. This girl likes to twist her favorite classics – fedoras, cargos, pinstripes and retro sneakers until they are out lived. Say hello to Lou…

I’ve been trying to get into this mindset ever since I watched the Lords of Dog town film starring Heath Ledger and Emile Hirsch (2005) however I don’t think I have the attitude!

As soon as I heard about this trend I jumped straight to Erin Wasson for inspiration (who wouldn’t… right?)

She’s at the top of the hierarchy when it come to skater cool. I take a note out of her book when it comes to styling.

“Bring your spirit into your style”

items pictured above: 1. pucker up corset cami, levis lvc 1933 baggy 501; 2. short sleeve voluminous v-neck tee; 3. we the free collectors tee; 4. leopard bralette; 5. reed runner by frye; 6. old english boot.

shop twisted classics!