30th street station
last thursday jemma and i took a trip to NYC for the day to visit a couple of our free people stores! it could not have been a more beautiful day to walk around the city and we had a blast meeting the girls who work in our stores – they are so sweet. it has been quite a while since i’ve been in new york and i forgot how much i love it.
here’s a little run down of what we saw!
the 5th avenue store manager gave us a run thru of their store which was really exciting and interesting. the theme for the front area is capetown, currently featuring cooler colors and lots of blues. we asked about their customers and learned they see a lot of gingers mixed with lou! the geo shapeless dress is the perfect city girl’s dress that she can wear on its own or cover up with the centered pullover and a fedora for a cool night.
we loved this inspiration wall in the back room!
the adorable girls of our fifth ave and soho stores… our fp girls always have the best style :)
she also loves the arrowhead wedges – she told us taylor swift came in and tried them on too. also it’s a little hard to see but she’s got on the sequin slip under the chiffon one – such a cute idea!
and of course we couldn’t resist trying on a few things…jemma snapped some pics in the dressing room of her favorite items:
she loved the chiffon slip, the horse waist belt and the trench. i loved the centered pullover, straw fedora and the super tank mini dress! all in all it was a great day and i can’t wait to go back again :)