Studio Time

Our studio has been shooting looks for holiday this week for our web. Here’s a couple of snapshots; we invited Natalie from Natalie off duty here… she’s like a giant pixie being, so beautiful!

The looks are very exciting and are going to make for some must have outfits ready for holiday!

Our Holiday Catalog launches very soon, can’t wait for you guys to see. It’s very nice!

november catalog sneak peek!

this year’s holiday book is incredible- not only is it twice the length of our usual catalogs but it is put together beautifully.  the book is split into six sections, each with a different focus, setting, photographer and models. here is a sneak peek at the book, which drops tuesday november 2nd.

chapter one: be the belle of the ball


chapter two: treasures



chapter three: the sketchbook



chapter four: wee people



chapter five: grab a bag



chapter six: wrap me in a sweater



stay tuned for lots more info on where the book was shot, the amazing photographers and models, and behind the scenes coverage!

introducing wee people!

i am so excited to introduce wee people… a line for our tiniest muses!

the collection captures the spirit of the free people girl in her earliest stages, when fairy tales are real and imagination knows no boundaries.  whimsical party dresses to release her inner princess, cozy sweaters and items with free people’s unique details and elements to make her feel as special as she is.

the line is the baby of our managing director of design and image, who drew her inspiration from her daughter and the desire to create a wardrobe for her that had the same uniqueness as free people. the focus of the first collection, which falls during holiday season, are girly party dresses countered with cozy, comfy items made to be played in all winter long.

the size range for wee people is 2t – 6t. the collection will debut online and in our november catalog on november 2nd.

here are some outtakes from our wee people photo shoot, featuring some of the cutest little models you’ll ever see!







The kitten Trend

Soft and Silky

There’s a new rule in town for delicate slips: Wear your sheerest of fabrics with soft and cozy knits

Sounds a little intimidating but looks very sweet. Layer lace over thermals and wear under your favorite sweaters.

A sensual and soft look we can’t get enough of.

Why we love it…

What’s not to love? I love being  cozy, and I love soft fabrics on my skin.

How we’ll be wearing it?

Lacey slips and long maxi sheer skirts with biker boots and chunky socks, super soft knitwear, and thermals.

I’m completely seduced by this trend!

click here to go to the shop