Weekly updates from BLDG 25

introducing wee people!

i am so excited to introduce wee people… a line for our tiniest muses!

the collection captures the spirit of the free people girl in her earliest stages, when fairy tales are real and imagination knows no boundaries.  whimsical party dresses to release her inner princess, cozy sweaters and items with free people’s unique details and elements to make her feel as special as she is.

the line is the baby of our managing director of design and image, who drew her inspiration from her daughter and the desire to create a wardrobe for her that had the same uniqueness as free people. the focus of the first collection, which falls during holiday season, are girly party dresses countered with cozy, comfy items made to be played in all winter long.

the size range for wee people is 2t – 6t. the collection will debut online and in our november catalog on november 2nd.

here are some outtakes from our wee people photo shoot, featuring some of the cutest little models you’ll ever see!







Tags: , , ,


lauren -October 28, 2010, 12:03PM

this is adorable:) this makes me want to have a girl

alyssa -October 28, 2010, 12:14PM

Precious! So happy my sister is having a little girl so we can dress her up. Just blogged about your new line to spread the word! :)

Sarah -October 28, 2010, 12:20PM

Oh my! This just made my day :)

kay -October 28, 2010, 12:50PM

oh my goodness! love. love. love.

bianca -October 28, 2010, 1:16PM

so excited about this; my sister is gonna love this; can’t wait to get something for my niece! =)

Anonymous -October 28, 2010, 2:06PM

i’m dying right now, this is too good!

alison -October 28, 2010, 2:52PM

this is amazing! the last pic is hilarious. love.

kate -October 28, 2010, 3:13PM

this is so cute! i love that fp made a line for little girls that embodies the spirit of free people, but still keeps it age appropriate. i wish i had a daughter or niece to buy pretty clothes for!

Jennifer Ruppert -October 28, 2010, 3:21PM


My sister, Maddie, is 5 ! When can you buy these clothes!? I am going to DECK her out !!!!


Linda -October 28, 2010, 4:22PM

Yay!! Finally, Some cool kids clothes! I have a 4 year old daughter and it’s SO difficult to find stylish/bohemian clothes for kiddies. I’m super excited about this! Are you guys accepting “wee people” model submissions? Ha! =)

Tonya -October 28, 2010, 8:28PM

So adorable!! Now that there are clothes for the boyfriend and i are wondering when you guys will introduce a guys line? Soon i hope!

Lily-Citlali -October 28, 2010, 9:53PM

How adorable! I wish had a daughter or a niece so I could buy these clothes!

Jackie -October 28, 2010, 10:47PM

Oh no you didn’t! :D LOVE IT! Any discounts for loyal followers and lovers of all things Free People???!

Jennifer -October 29, 2010, 1:15AM

Your models are so adorable! This is a great campaign!

Sarah -October 29, 2010, 8:10AM

YAY! I know the little model in the last picture and I can say she is as cute in real life as in her pictures! Such a great line! I love the cozy sweaters paired with the feminine girly dresses. Wonderful!

Anonymous -October 29, 2010, 8:16AM

OMG I am way too excited about this!
any hope of a wee people’s model search in the near future??

Amy -October 29, 2010, 8:47AM

Just awesome, my little one was completely enamored with the dresses and the models are simply adorable!

Anna Clare Culp -October 29, 2010, 9:10AM

This is the most adorable thing ever!! I just got married and of course people automatically ask so when are you having kids?! Well it’s a ways off but now I’m looking forward to it even more with this amazing line!!! They are just too cute!

Anonymous -October 29, 2010, 3:00PM

This is the cutest thing i’ve ever seen!! soo exciting!

patricia -October 29, 2010, 3:26PM

love love love IT!!

Brooke Shephard -October 29, 2010, 4:49PM

I just had a little girl about 3 months ago and I just discovered this new line today. I am so exstatic! I have always LOVED Free People and I am so excited to dress up my little mini me! I called my husband, my dad, my sisters and my friends to tell them about it. I’m pretty sure I just died and went to heaven!

Amanda -October 31, 2010, 12:40AM

This is genius! I’ve always been a fan of free people and I always thought of what it would be like if they had a line for little ones! I would love working in an environment of such creativity and inspiration. :)

fp julia -November 1, 2010, 10:11AM

thank you all so much for your lovely comments! wee people will be up online tomorrow :) i will keep you all posted on the blog if i hear of any model castings :)

fp julia -November 1, 2010, 10:53AM

correction wee people is online now!!

Kaity -November 1, 2010, 12:37PM

Love this! What type of dog is in the first photo? ADORABLE!

fp julia -November 1, 2010, 12:44PM

she’s a french bulldog and she’s the sweetest!!

Linda -November 4, 2010, 7:45PM

I have never been happier to see the words ‘now shipping to Australia’ on a page! Such an adorable range!

Chesley -February 24, 2011, 2:50PM

I just had a little girl, and i bought everything wee people had to offer for her. I know she wont be able to wear it for 2 years, but i couldnt resist. She is going to be so cute walking around dressed just like mommy!!

Mary -May 3, 2011, 1:10PM

Just loved wee people, purhased couple of outfits for my granddaughter Lily. WHEN will wee people offer more clothing? Can’t find anything on web site since Jan. 2011?

shannon -August 20, 2011, 2:14PM

This was a great line. Loved it. When will it come back?

So much better than most of what is out there for kids.

deb frank -June 17, 2012, 4:40AM

how can I shop wee people I can’t seem to be able to figure out how to shop or is it not availabe?

Emily -January 24, 2014, 3:14PM

Will wee people ever be available again?

Melissa -April 5, 2015, 10:26PM

Does this even exist? :/ Can’t find it anywhere! I wish though…..sooooooooo cute!!!

Post a comment

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.