Weekly updates from BLDG 25

NYC photo diary

i mentioned last week that i was lucky enough to be able to go to our april catalog shoot in nyc… well here is a little visual diary of the trip!

on the train ride up i could barely contain my excitement for the day ahead…

we shot in milk studios, an amazing warehouse-like space in the meatpacking district.



this was my first time attending a catalog shoot, and i just wanted to soak in every detail.


multi-tasking :)


shoes lined up and ready to go.


our creative director, doub, chats with photographer guy aroch.


the fp crew, pre shooting.


a beautiful day in nyc!

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Emily and Abigail -January 24, 2011, 5:17PM

i can’t wait for these shots! sasha always kills it..

Taylor -January 24, 2011, 5:18PM

Awesome photos! lucky duck!

Tami -January 24, 2011, 4:53PM

I love these pictures! Please put up more!!

Sami -January 24, 2011, 5:32PM

I can’t believe Sasha is modeling for Free People, so cool!

Red Vest -January 24, 2011, 6:56PM

Those photos are fantastic

kristi -January 24, 2011, 7:15PM

omg those ballet flats are so cute! will they be available in the catalog?

Sarah -January 24, 2011, 7:16PM

Sasha’s in the upcoming catalog?!

Abigail Leigh -January 24, 2011, 8:58PM

So awesome to see behind the scenes!

dragon fruit -January 24, 2011, 9:28PM

thanks for sharing the photos. xx

Elin -January 24, 2011, 9:55PM

I can’t believe it! I wish I was there to be with that ADORABLE tiger!

Angel -January 25, 2011, 2:17AM

Oh my gosh… I absolutely adore and love Sasha! I’m so glad Free People will be having Sasha in an upcoming catalogue; I can’t wait to see it!

Dylana -January 25, 2011, 1:45AM

OMG! You guys shot with Sasha! This is amazing! I love her and I cannot wait to see the result of this shoot!


Tina -January 25, 2011, 11:08AM

I’m jealous for SO many reasons.And I love that Guy Aroch is shooting again, he’s awesome!

T!ffany -January 25, 2011, 10:46AM

….This is exciting. A glimpse of spring! :) Yea Free People!

Nicole -January 25, 2011, 4:03PM

Oh God, I’m too excited to see more of this shoot! Sasha is one of my favs and I can’t wait to see how she will obviously be able to pull off rocking Freepeople!

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