Weekly updates from BLDG 25

march catalog behind the scenes


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i love these photos from our producer! taken with iphone cross process app.

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yazz -March 18, 2011, 5:10PM

how long does it take after signing up to receive the catalogue???

Jadeandwillow -March 18, 2011, 6:57PM

I am literally dying, these are unbelievable!!
I love FP photoshoots!

Kirsten @ Triple Max Tons -March 18, 2011, 7:25PM

OMG no need to make any further changes, this is campaign quality. I am obsessed with what I have seen, and am so excited for more!

PS I am hosting my first giveaway – a Wrapped To Wear bracelet. If you are interested in entering, here is the link: :)

beba -March 18, 2011, 7:27PM

Was the location of the photo shoot in Puerto Rico?

kayla -March 19, 2011, 1:11AM

pleeaaaaseeeee tell me how they made the models hair all big and crazy like that. was it crimped curled or whaat!? i always try to make my hair look like that but i fall short. i looove big hair!!!!! xoxo

Emily -March 19, 2011, 2:12PM

EEEEK this is exciting!!! Cannot wait to see the final but these behind the scenes photos are amazing!!! LOVING

Helena -March 20, 2011, 3:26PM

i want to congratulate you guys for the blog and the awesome pictures you post, they all have a kind of “feeling good” sensation. i dont know if i make myself clear… hahaha. xxx

Veronica -March 20, 2011, 5:12PM

These models look unhealthy. I have always loved Freepeople for having girls that wore clothes not swam in them. As a consumer, these models represent who you are as a company, and how you wish to artistically show us that what you do, make, and create is not just art… it is real and we should be a part of it. Please do not lose what has captured many hearts and inspired many. Please consider.

truth -March 20, 2011, 5:41PM

aline weber is healthy but problem is the other girl

samiam -March 20, 2011, 10:04PM

good god, the models do look awful.

truth -March 21, 2011, 2:42AM

aline has that perfect free people look a match yeahhhhhhhhhhhhhhhhhhhhh

laurita Karam -March 21, 2011, 8:48AM

Who is the catalog’s photographer?

truth -March 21, 2011, 5:10PM

even horse gets california style treatment aline so cute even more cuter in free people cloths all thou she is not my favirite model

anonymous -March 21, 2011, 10:13PM

Yes, the models are both wonderful! Just look at the actual catalog. In the shots here in “Behind the Scene”, I really think it was just the shadowing that made the models look smaller, please note how great the models look in the actual catalog. We are all so lucky to have such a resourceful and creative blog every day and we are lucky to get the chance to see “Behind the Scenes” and in the workspace, in the office. There is so much to inspire us all.

truth -March 22, 2011, 12:45AM

alina baikova i have seen other photos of her she is way too skinney any way she is very beautiful woman aline weber is fine she is very healthy perfect for free people any way i love this horse

emmy -March 22, 2011, 4:45PM

scary thin. scary scary SCARY thin.

ladysadie -March 22, 2011, 4:58PM

some folks are naturally skinny- my cousin is a model, and she eats pizza all the time & doesn’t think twice about it… super good metabolism! I’m thin because I have food allergies- I have to be careful, and can’t eat most foods processed in factories. Chill out, just because someone is thin does not mean they are unhealthy, people come in all shapes & sizes, and what is beautiful to one person won’t be for everyone.

ladysadie -March 22, 2011, 5:01PM

my cousin was even teased when we were kids for being gangly and awkward- funny how things like that turn out….

JULIANNA -March 22, 2011, 9:40PM

I’m obsessed over this shoot!! This is my beautiful island Puerto Rico!! So happy and excited about this. The pictures are so beautiful

catie -March 23, 2011, 4:03PM

why are people always freaking out on free people for the pictures they post? why cant people just appreciate beauty without critisizing it or condeming it? rock on free people

catie -March 23, 2011, 4:07PM

anyway these photos are truly amazing. i love how they look like old, aged photographs. really keeps with the vibe i get from your clothing and other posts. i love what you guys do, so inspiring.

truth -March 23, 2011, 5:59PM

really does look like it was shot 40 years ago

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