color inspiration from morocco

our lead designer for color and print just returned from a research trip to morocco and shared these amazing photos of color inspiration from her travels. ever since last year’s april catalog (shot in morocco) i have been dying to go there, and these images are making me want to even more so…

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so, so beautiful.

april catalog diary: day one

on a crystal clear thursday in january i took an early morning train up to new york city to meet up with our catalog team for the april shoot. anticipation and excitement were running through my veins as i listened to mellow tunes and thought about what the day ahead would hold – super model sasha pivovarova, one of my favorite photographers, guy aroch, exotic animals, and seeing our catalog team in action for the first time.

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we shot at milk studios in NYC, an amazing space in the meatpacking district across from the chelsea market.  studio three would be ours for the next couple of days, a large and inviting space flooded with light and located at the end of a quiet hallway.

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when i arrived our team was setting up for the day. the set and the lighting have to be perfect, the outfits are all hung up and organized, and hair and makeup begins.

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our catalog team chatted over coffee and breakfast as hair and makeup was underway. the team typically consists of our creative director, art director, producer, a stylist, hair and makeup artists, and the the photographer and photo/tech assistants.

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sasha chilled with her laptop as she got her hair and nails done.

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the clothes were separated into two racks to correspond with the catalog’s element theme – day one was  air and earth, consisting of a soft color palette, natural makeup and all white animals. day two’s theme would be fire and water, with bright colors and tribal accents.

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our stylist, creative director and art director looked over the outfits and made some last minute changes.

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shoes were lined up and accessories carefully arranged on a table.

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the day prior our team had done some prop shopping – the props above would be used day one.

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guy aroch arrived and got set up, taking a couple test shots to make sure the lighting was just right. i was so nervous to meet him but he’s extremely laid back and cool.

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guy and sasha talked for a few minutes and then it was time for shooting to begin!

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to be continued…

the many ways to wear scarves

it may be spring but that doesn’t mean you should put away your scarves just yet! there are so many ways to wear them well into spring and summer, and our team made this awesome video (featuring one of our stylists and our assistant web merchandiser) demonstrating several of those ways.  i am in love with the scarves shown above on sasha pivovarova from our april catalog…check them and more out online here, but first watch the video below :)

our stylist is wearing the scalloped back lace crop top and thrifted skirt (but stay tuned b/c we have a similar skirt coming in may!) and our assistant web merchandiser is wearing the fp-1 daydreams gauze tunic. the scarf used is the faded dye scarf.

fp travels in stockholm

remember when i posted about some of our fp girls in paris the other day? well they also went to stockholm and met up with swedish blogger minna of the blog vintage (a love story). minna posted about it on her blog and i wanted to share some of her beautiful photos along with a translation of her post about their day in stockholm!

On Friday we had a very nice day, the sun was shining, we had toasted sandwiches for breakfast and then we got dressed and went to Skeppsholmen to pick up three girls from Philadelphia – they are designers for the brilliant brand Free People, and made a one-day stop in Stockholm during an inspirational trip to Europe.

Some of the stores we visited were Beyond Retro, Tjallamalla, Fifth Avenue Shoe Repair and Lisa Larson.

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Then we went to one of the coolest stores in Stockholm, Unionville. The Free People girls were clearly impressed by the shop and studio.

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Douglas showed us bits of turquoise and gold, which they dug up in the Nevada desert.

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At Unionville the sound is a mix of vinyl, thumps of a hammer, the drone of a chewing machine and creaking floors, and smells of denim.

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for lunch we ate at Nytorget Urban Deli.

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Kristal was wearing a terribly beautiful vintage necklace from a shop in NY.

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On to Judith for more shopping! Beautiful as always with pink roses and GW Persson.

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At Beyond Retro at Zinc, we found an amazing 40’s dress – it had everything, model, color, fabric, details!

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In the evening we had drinks and food at Heather’s.

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Then we said goodbye …now I really know where Free People’s fabulous clothes come from. They have designers that feel genuine and very different from each other in many ways, and perhaps that is precisely what makes the result so very very good.

thank you so much minna for your kind words and this sweet post! view the post on her blog here.

bird’s eye view

i am absolutely terrified of flying, but at the same time i am completely fascinated with looking down at the ground from an airplane. i have literally spent entire flights back and forth between philly and california watching the ground below and occasionally taking pictures. where i’m going with this…is that i think that’s why i’m so drawn to these photos by this series of photos by alex maclean called “patterns.”

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it would be so cool to be a bird…

check out his website here.

from jemma: dear diary…department shopping in london

London has some of the best department stores around – all offering a different shopping environment.

Today I headed to Liberty’s, my favorite store of all time. I love the Tudor relation and the creaking floorboards. It makes shopping there a delicate experience.   I’m the biggest fan of liberty fabric – I’m drawn to everything that has it, so you can imagine my eyes are wide open every time I’m in there!

As I walked through the main entrance there was a huge hanging display coming from the ceiling. It kind of translated into a basketball net, which makes sense as there was a private event being held there that day for the launch of the Nike air and liberty print collaboration.

For a quick afternoon snack Leon is a beautiful organic cafe. It’s fast delivered and no fuss. I had the sweet potato falafel and cloudy apple juice with mint and lime. Yum!

The second department store I headed to was Selfridges. In contrast to Liberty’s this is a very upbeat shopping experience. Expect loud music, bright colors and flashing lights.  A perfect place to shop Friday after work to pick up something to wear out on the weekends. It will sure get you bumping!

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So after a lovely day of strolling around being a magpie, I headed home. Below are 4 photos that make me smile. Flowers outside liberty, old bentley racer, shopping for spring clothes and yes, of course I couldn’t help myself – a royal wedding mug!

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Tomorrow I’m heading to broadway market – I hear the fashion there is happening on the weekend, so I aim to do some street style. I’m also going to head to buckingham palace – why not :)

another fun event – tomorrow at fp topanga!

C O A C H E L L A fashion show is finally here!!!

*Fashion show is April 2nd at 1pm sharp

*DJ in stores from 1-4pm

*Exclusive limited edition Free People Gift Bags with every purchase of $100 or more while supplies last (pictured above)

*Free People Feather Hair Extensions with every $50 or more while supplies last

We are so excited to have you attend our Coachella fashion show, it’s going to be a BLAST. Free People models, amazing music, and tons of new product, it doesn’t get better than that!

It’s also our store’s third BIRTHDAY so in celebration we are going to have light refreshments and tons of sweets:)

Don’t be camera shy either, we are going to have a photographer at the event to document the show for our Free People blog

Come early to the event so you don’t miss out!

Can’t wait to see you at the show :)

XOXO Free People Topanga

(818)716-8069