While down in Austin for our July catalog release party, we had the pleasure of meeting the beautiful Indiana of the austin-based fashion blog Adored Austin. she is incredibly sweet and put together this lovely post for our blog :)
Austin is a city obsessed with live music, football, and all things Lance Armstrong. I’ll admit it: four years ago, when my husband’s music ambitions relocated us from Monterey, California to Austin, Texas, I dismally pictured my wardrobe evolving to include dirty old cowboy boots, shapeless pearl snap shirts, and loads of Texas Longhorn burnt orange accessories. Never did I suspect that Austin would be a city full of inspiring personal style and panache.
I was delighted to find out that Free People chose Austin as its muse for its July lookbook. As the self-proclaimed “Live Music Capital of the World”, music is at the heart of everything we Austinites do, including the way we dress. We pride ourselves at knowing about the cool bands before the rest of the country catches on and we eschew traditional advice from fashion magazines that dictate how we should put together outfits, instead opting to mix and match our new duds with vintage pieces. Equal parts rock and roll and bohemian, Austin’s style is edgy and tough but comfortably nostalgic all at the same time.
left – with her sweet baby jude :)
There’s no better place to people watch than South Congress Avenue, which is just a short jaunt (or pedicab ride) across the river from the downtown Free People store. There you’ll find the famed Hotel San Jose, vintage treasure trove Uncommon Objects, an entire parking lot of modern food trailers, and loads of vintage shops, street musicians, independent eateries, and some of the coolest, sweetest people you’ll ever meet.
Come visit Austin for the Austin City Limits festival this fall or South By Southwest in the spring. I’ll even come meet you on South Congress for a cupcake and a taco!
-Indiana Adams from www.adoredaustin.com
all photos by indiana except for last one, by david mushegain for elle italia.