Weekly updates from BLDG 25

Guest Post from Indiana of Adored Austin!

While down in Austin for our July catalog release party, we had the pleasure of meeting the beautiful Indiana of the austin-based fashion blog Adored Austin. she is incredibly sweet and put together this lovely post for our blog :)

Austin is a city obsessed with live music, football, and all things Lance Armstrong. I’ll admit it: four years ago, when my husband’s music ambitions relocated us from Monterey, California to Austin, Texas, I dismally pictured my wardrobe evolving to include dirty old cowboy boots, shapeless pearl snap shirts, and loads of Texas Longhorn burnt orange accessories. Never did I suspect that Austin would be a city full of inspiring personal style and panache.


I was delighted to find out that Free People chose Austin as its muse for its July lookbook. As the self-proclaimed “Live Music Capital of the World”, music is at the heart of everything we Austinites do, including the way we dress. We pride ourselves at knowing about the cool bands before the rest of the country catches on and we eschew traditional advice from fashion magazines that dictate how we should put together outfits, instead opting to mix and match our new duds with vintage pieces. Equal parts rock and roll and bohemian, Austin’s style is edgy and tough but comfortably nostalgic all at the same time.


left – with her sweet baby jude :)



There’s no better place to people watch than South Congress Avenue, which is just a short jaunt (or pedicab ride) across the river from the downtown Free People store. There you’ll find the famed Hotel San Jose, vintage treasure trove Uncommon Objects, an entire parking lot of modern food trailers, and loads of vintage shops, street musicians, independent eateries, and some of the coolest, sweetest people you’ll ever meet.


Come visit Austin for the Austin City Limits festival this fall or South By Southwest in the spring. I’ll even come meet you on South Congress for a cupcake and a taco!

-Indiana Adams from


all photos by indiana except for last one, by david mushegain for elle italia.

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MMA Clothing -July 11, 2011, 6:14PM

I absolutely love the clothes on this blog. They are very unique. I love the “Loving Maxi Dress.” I’d like to order some clothes from this blog. Where do the clothes ship from, and how long do they usually take to come in the mail???

alyssa -July 11, 2011, 7:25PM

i love indiana’s style! super cute. i’m also partially in love with austin and totally want to go back someday <3

kelsey -July 12, 2011, 10:02AM

austin is a special city indeed. we were there in the spring and just loved it! i also love indiana and her style!

BohoQueen -July 12, 2011, 5:09PM

Love this guest post! She is so adorable, and has great style! I love the first picture of her sitting on the side of a grow box. The picture of her and the dog is too cute! Everything from this post to the catalog, to anything else you’ve mentioned at FP about Austin, is making me itch for a little trip there, to see the street style, all the FP stores there, eat at the little restaurants, pick up a few cool vintage pieces, and stay at the lovely Hotel San Jose! xoxo

Jessica -July 13, 2011, 10:05AM

I love Indiana! She did a great job on this post and like all of her other posts, it makes me wish I lived in Austin!

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