Weekly updates from BLDG 25

Fall Displays are up in Free People Stores!

Our display team continues to blow my mind… for Fall they have turned our stores into an enchanted forest of color and texture.  Window screens crafted out of tree branches, sweater fragments, neon tape, yarn and other embellishments invite you into the store, where you are greeted by walls hung with embroidered canvas sacks, wooden flowers,  patchwork flannel canvases embellished with sequins and cutouts, and even a magical free people deer. Take a look!


One of our fp girls cut pieces of her own sweater to use in the branch screen, making a cute crop top!


I love the colorful branches! Some are wrapped in fabric or string and some are painted. There are so many different fun combinations you can try!



Some of the canvas sacks are stuffed with sticks, while others hang flat on the walls. I love the bright colors and patterns of the embroidery!




The detail in these sequin blanket canvases is incredible.



All the tiny details make me smile.


This might be my favorite part – wooden flowers are taped in rows to the walls with neon pink duct tape! I am definitely thinking about doing this at my apartment.



how amazing do the flowers look on the wood panels?!


One store made their own little “barn” with wood and drew on it with chalk :)


pretty rad bike.


And last but certainly not least… the deer! Each store has one, and it arrived at the store as a plain statue which they then paint and embellish.  So amazing! I love that each one is unique and special.




What do you guys think of the fall displays? What’s your favorite part?

Tags: , , , , ,


Aly -August 23, 2011, 12:31PM

The deer look pretty amazing!! I also love the large panel installations. They’re like big beautiful patchwork pieces! Great job to the visuals team.

-Aly @

Taylor -August 23, 2011, 12:46PM

I was in the KOP last weekend, and I kept noticing all of the new decorations! I love the back wall with the pink tape and dried flowers! I remember when you showed me the deer, so that was cool to see also! & forsurejadore.blogspot

Dominique Zumwalt -August 23, 2011, 1:14PM

Everything is beautiful. This is exactly how I want my room to look like :)

stargirl -August 23, 2011, 2:07PM

love it!!! this is the perfect inspiration for my new bedroom. I especially love the deer and his impressive antlers!(;

amber -August 23, 2011, 4:49PM

i love it all, the taped flowers in particular! it has given me wonderful ideas for my home!!! <3

salima -August 23, 2011, 7:31PM

Yo do such an amazing job guys !! I wish I could visit once your store !! xoxo

leah rich -August 23, 2011, 11:21PM

the embroidered coffee bags are beautiful, i love the layers of chrochet and knit details. really creative and inspiring. i hope someday i have a job like you all.

JENNIE -August 23, 2011, 11:29PM

Love it!!!!!!Tutorial Please aSaP!!!!!!!!!!!!!!

nicole -August 23, 2011, 11:40PM

hi i love the wooden flowers on he wall and would love to recreate it.where can i find these flowers?did they come in the colors they are or did u paint them??

Kim -August 24, 2011, 8:56AM

LOVE!!! Inspired by the cropped DIY sweater♥ off to cut off one of mine! Thanks for continuing to inspire
Hugs & X’s

Lauren -August 24, 2011, 9:01AM

Soooo many great DIYs here! Soooo many new ideas for my room!

Arcy -August 24, 2011, 10:05AM

I love evrything Anthropology!!!!!!! When you open a store where I live (Valencia, CA) I will work there for sure!!!!!!!

Arcy -August 24, 2011, 10:10AM

HAHAHA!!! I ment Free People!!!!!!! I buy my Free People clothes at our Valencia Mall at Macy’s!!!!!! Luv, luv, luv your clothes!!!!

amanda -August 24, 2011, 10:44AM

amazing! such an inspiration!!!

caylynn engle -August 24, 2011, 10:56AM

I absolutely love these displays. I’m a photographer and I’ve actually used similar things in my photos as props! How does one get to call this their career? I would LOVE to make these displays!!!

Ceciley -August 24, 2011, 3:19PM

I love the little chalk barn!

lacy -August 24, 2011, 5:13PM

Absolutely amazing!! <3!

Mary R. -August 24, 2011, 9:25PM

Just gorgeous! And so creative! I love the wooden flower rows taped with shaped pink duct tape.. AWESOME JOB!!

Miss Angel -August 24, 2011, 11:47PM

All the pink string hanging in your lobby are so grand!

Miss Angel -August 24, 2011, 11:51PM

Wa! All the adornment is ingenious! They are artwork!

jacqui -August 25, 2011, 2:03AM

the deers!!!! so awesome.

jenny -August 25, 2011, 7:18AM

As a math teacher, with no creative bone in my body, I have got to hand it to the Visual Team. They are so amazingly creative and talented I’m green with envy. So all of you creative people who were born that way, be thankful!!!!!!!!!! Oh, and how can you pick a favorite?

Anonymous -August 25, 2011, 3:36PM

I’m a Visual Merchandiser in NYC, and I’m constantly looking for inspiration everywhere. With that said, these displays are incredible!

Sierra -August 25, 2011, 5:20PM

These are so pretty! I like the large fabric wall art, those are really cool. Thanks for the idea about the flowers :)

hp mini 210 -August 27, 2011, 5:45PM

I couldnt agree more with your input on this. You did a fantastic job covering every thing.

val -September 1, 2011, 5:58PM

i love the display… i was wondering if someone could tell me where can i find the wooden flowers! thanks

Shelley -November 29, 2012, 1:59AM

These are incredible. How did you attach the sticks to the walls?

Post a comment

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.