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Free People Through the Decades: The 1920s

Last week you saw a sneak peek of our holiday catalog, which explores the influential decades of the 1920s, 50s, 70s and modern day.  The catalog is now online and each week we’ll be exploring one of these decades here on the blog!

Chapter One: The 1920s

Paris in the twenties – a magical place and magical time.  When the “Lost Generation” found itself and found its voice in Left Bank cafes and cabarets. Gertrude Stein and Ernest Hemingway.  James Joyce and Pablo Picasso.  Josephine Baker and F. Scott Fitzgerald.  Freedom, jazz, and love and joy.

Clockwise from top left:

Ernest Hemingway, pictured in his army uniform, who popularized the phrase “une generation perdu,” or Lost Generation, in his novel The Sun Also Rises. The term referred to the generation that came of age during the first World War, and included other writers and artists like F. Scott Fitzgerald and Gertrude Stein.

The automobile became a widespread means of transportation in the 1920s, when Ford introduced the affordable Model T.  Pictured is a Crossley, a popular car in 1920s Europe.

A shot from our holiday book that captures the 1920s Parisian cafe scene.

An example of 1920s fashion; the 1920s were a time when women were liberated from constraints – they wore flapper dresses, pants, and skirts that bared their calves, menswear style shoes and cloche hats that covered their short bobs.

One of the most iconic novels to come out of the 1920s was F. Scott Fitzgerald’s The Great Gatsby.  Set in 1920s New York, his words paint a picture of glamour and sadness, and of the lost generation that was struggling to find itself.

One of the most influential fashion figures of the 1920s, and still today, was Coco Chanel. She was an innovator in setting trends of the 1920s like menswear-inspired fashion, and launched the famous Chanel No. 5 perfume in 1921.

Stay tuned for more on the fashion of the 1920s and behind the scenes from our shoot in Paris!

View the complete November catalog here!

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fashion -November 1, 2011, 4:15AM

the 20’s art deco

Vic -November 2, 2011, 9:39PM

Technically it was Gertrude Stein herself that popularized the phrase “lost generation” when referring to Hemingway and Fitzgerald, not Hemingway himself.

Tamberine -November 3, 2011, 3:42PM

I am just starting The Great Gatsby today for the first time for my english class

Anonymous -November 3, 2011, 5:22PM

love love love the catalogue. the pics, the clothes, the photography and landscape used. with all the ethnic blending of the brand would be really cool to see some more ethnic diversity in the models..indian, asian, african. keeping my eye on FP and hoping this brand grows:-)

Marlin Sanchez -November 5, 2011, 11:05AM

Hace pocas semanas he descubierto este blog y desde entonces no me lo pierdo,,, buen trabajo por el catalago de las decadas, espero no perderme ninguna….

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