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Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.



1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.




The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.





The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.





The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?

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Erin Deason -October 27, 2011, 2:28PM


amy -October 27, 2011, 3:08PM

love the 1920’s~

aria -October 27, 2011, 4:41PM

woooooooooooow i looove it!! looks amazing! cant wait to see it all!

jokebox -October 27, 2011, 6:39PM

i love 2010

Amanda -October 27, 2011, 10:19PM

I can’t decide between the 20’s and the 70’s. Both are AMAZING. I’m going to be mixing a lot of those pieces together.

Bekah -October 27, 2011, 11:06PM

the 1950’s and 2010’s! Love that red dress!

Anna -October 27, 2011, 11:27PM

That picture with the red balloon is gorgeous! Can’t wait for the catalog…looks amazing :)

Daniela -October 29, 2011, 1:51PM

Always the loveliest of styling. I want to live in those photos. Who is the amazing hairstylist-particularly for the blonde model- her hair is amazing in each catalog and website shot.

sofia -October 31, 2011, 1:21PM

love the one in morocco!this is a great idea!!

Nikki -November 2, 2011, 4:57PM

You guys working for Free People realize that almost everything you list under your description of the 1970s actually occurred in the 60s, right? As in, the summer of love was 1967 and The Beatles broke up in 1970. Haight-Ashbury was a hip thoroughfare in the mid-1960s as well. Pretty egregious error for a company branding itself as representative of the hippie attitude.

Caroline -November 20, 2011, 10:07PM

More pictures of the American flag! So good

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