Weekly updates from BLDG 25

Style File: Assistant Designer (Lou)

This week’s StyleFile is an effortless beauty who’s style has a laid back California beach vibe. I don’t know if it’s her long, wavy blonde locks, the colorful friendship bracelets, or the heart tattoo on her wrist that scream Cali, but it’s definitely there. She wears a lot of stellar grunge pieces – ripped and splattered jeans, a slouchy knit hat, baggy tees, and kicks. She’ll then mix it up with an awesome Native American inspired necklace or poncho. There’s no doubt, she looks like your quintessential American girl – active and full of life. Her vivacity can’t be restricted with pompous or tailored clothing – she has no time for that.

These jeans are perfectly slouchy and distressed. Get the look with a grungy graphic tee, hat, and Converses.




This photo makes me want Summer. And colorful bracelets


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She takes the formality out of a cable knit sweater with fringe layering

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In this cold Winter weather, everyone needs a good throw on poncho to stay warm.

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She loves her Native American accessories just as much as the rest of us at Free People. Some great variations are on our website right now here, here, and here.

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Madison -January 16, 2012, 4:06PM

Beautiful! She totally looks like Ellie Goulding.

jill -January 16, 2012, 6:04PM

about time there was a Kelly style file! cutie all day every day :)

Taylor -January 16, 2012, 6:35PM

I love every one of her outfits and her little doodles to illustrate her answers!

Also, please check out my new DIY post on how to do your nails like Zooey Deschanel’s here–>

Anonymous -January 16, 2012, 10:28PM


Jessica T -January 17, 2012, 1:09AM

By far one of my favorite Style Files! My friends would describe me the exact same way they described her!

Everything she owns is amazing, I need that knit hat.

Sheryl aka mamajustice -January 17, 2012, 1:21AM

Lou is so amazingly gorgeous and low key. I feel like she has no idea how beautiful she is. I love her vibe :)

Anonymous -January 17, 2012, 8:54AM

kelly is the coolest…!

lynn -January 17, 2012, 9:44AM

You are amazingly talented and just as beautiful as u were when u were a baby!! Love the perfect ‘ chakka ‘…ur awesome! So proud of u!!

surrah -January 17, 2012, 12:07PM

she is so adorable i love her style!

Erin -January 17, 2012, 6:27PM

Im obsessed with those ankle moto boots! Where can I find them! I love her style!!!!

Molly -January 17, 2012, 7:45PM

the ankle moto boots are from urban outfitters :)

Chandler -May 16, 2012, 2:17AM

Aww her style is so cute and smily :)

KJ -January 8, 2015, 12:54PM

Where is that beanie from??????? I love it!

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