Thursday Poll: February Catalog

Our February Catalog is here, and this time it stars none other than the fiercely beautiful, Freja Beha Erichsen! For the book’s concept, Freja takes on each of the brand’s girl types: Candy, Meadow, Ginger, Lou, and Molly. The fashion changes with each girl, from Lou’s graphic tees and sporty touches, to Candy’s polar opposite frilly and flirty dresses. Each girl has her own unique style, but unanimous across the board is that free-spirited quality possessed by every Free People woman. Photographer Joshua Allen captured Freja as she delved into each girl type and embodied what makes them strong, confident, and stylish figures.

Which girl do you most identify with from the catalog?

Lou

Meadow

fp new romantics etched maxi dress

high waisted zipper wideleg

Candy

candy coated corset

la boheme ruffle dress

Ginger

love of gingham body con

cold shoulder shrunken pullover

Molly

denim bustier dress

fp new romantics capelet blouse


Valentine’s Day Styling for Each Girl

With Valentine’s Day just a week away, we got to thinking about our different fp girls and how they’d style their Valentine’s Day outfits and spend their evening! We asked five girls from around the office who embody Molly, Ginger, Candy, Meadow and Lou to be our models for some Valentine styling and imagined what their ideal night might hold… Read More

Kicking off NYFW at the IFB conference

Today I’m at the independent fashion bloggers conference (IFB) where a community of fashion bloggers share their experiences. A panel of influential blogging experts such as Bryan Boy, Cupcakes and Cashmere, DKNY PR girl and others talk about their traits and why they love what they do. As you can expect from a group of bloggers from New York City the fashion here is quite something, Neon and Jewels are definitely hot topic!

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DIY Valentine’s: Handmade Love

Our Handmade Love event is this Saturday! Make sure you check out your local store’s facebook page (a full list can be found here) to find out what DIY Valentine craft they’ll be making – and stop by on Saturday to make something special for your friend/loved one and pick up an outfit for your night :) Read More

A New Free People Girl: Meet Molly

Molly has that classic retro look – it’s preppy and sophisticated but in a cool modern way. She takes signature styles and makes them fresh again; her clothes have details such as tipping and pleating and she loves the Peter Pan collar like no other. She’s reserved but her personality exudes confidence… you’ll see her walking elegantly in a city, perched in an old library or quietly sitting in a coffee shop soaking in her thoughts.

Molly is our new style girl who was inspired by the retro things in life; she gives vintage a modern twist! To celebrate Molly’s debut online and in our catalog, we did a special photo shoot featuring FP Jemma, who embodied Molly perfectly – we want to thank the lovely people at One Shot coffee shop in Philly for letting us take photos, be sure to check out their place it’s pretty great – a wonderful atmosphere and delicious food and coffee!

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In this look: Denim Bustier Dress, Sweet Spring Gingham Buttondown, Radio BBC Boot.

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molly

In this look: Vintage Thrift Wash Straight Leg Denim, Peter Pan Lace Top, Hardware Loafer.

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molly

In this look: Printed Romper, Traveler Denim Jacket, Studded Saddle Shoe.

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Check out our Molly Shop for more retro styles!

We’d love to hear your thoughts on our newest girl! Are you a Molly?

NYFW is approaching

New York City is celebrating the very best of fashion this week, New York Fashion week is finally here! We’re heading to the Big Apple to see some shows and to give you a little diary of what New York fashion week is all about. Expect high energy, style savvy details, and fashion at its best.  I wonder what trends the designers will showcase for Fall.

Outfit 1: High Waist Linen Pleated Pants, True Grit Denim Top, Marrakesh Floppy Felt Hat, Melina Studded Satchel

Outfit 2: Linen Striped Romper, Vegan Leather Jacket, Covington Ankle Boot

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NY vs. LA style contest: Meet the NY Winner!

Last week we got to know more about our California winner of the NY vs. LA style contest, and now let’s meet our New York winner, Audrey!

Her winning photo – get the look with the all over lace babydoll top, washed vegan leather short, vintage sweater tall sock, tall boots, polka scarf and plaid and straw fedora.

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Browsing her local FP store and trying out the voile trapeze slip.

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Wearing one of our older sweaters over the lace trim bandeau.

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Three words that best describe NYC style are: Urban, Elegant, Unique

What is your favorite trend this season?

Some big NYC trends for this season are peter pan collars, embellishments (studding, eyelets, gems, etc.) and playing with sheer and matte fabrics in the same garment. I have to say right now I am really into the sheer/matte fabrics!! The sheer look goes GREAT with a FP lacey bandeau!

What do you love most about New York?

Everyone has a purpose in New York. The energy of the city is like no other place. Everyone is full of major drive and ambition; it is inspiring to be in NY.

How would you describe your personal style? Which free people girl are you?

I have to say I am a Lou girl! NYC might be disappointed in me! I love to get dressed up once in a while, but you will usually catch me in baggy rugged sweaters, tunics, chunky jewelry and boots (lots of layering!) My friends would definitely say I am the “boy girl.”

My 5 favorite FP items right now:

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Sheer Button Down Tunic, Cropped Lace Tube, Washed Vegan Leather Short, Tape Yarn Beach Sweater, Studded Seattle Love Boot

Blogger’s Diary – Collection of photos

A collection of photos have built up in my instagram like a visual calendar reminding me of certain things I did in the week.

It’s easy for me to declare that I’m slightly addicted to documenting my days, I like to capture the essence that remind me of my whereabouts, my feeling and my thought. Capturing a moment is like pressing pause on your life – which thought, which feeling you had there and then will remain there through the photo you took.  Like a treasure chest it’s always nice digging through photos, the feeling you get is something else.

Style File: Assistant Buyer – Intimates

This week’s Style File always manages to look cute, but is never too fussy or over the top. Overall her looks have a simple beauty to them. There’s a definite Lou vibe coming through in the practical and cozy looks she gravitates towards. The look is usually centered around one knockout piece – a scarf, an awesome dress, or a pretty slip. She’ll then through the Lou vibe for a loop with some Candy thrown in there in either a feminine print or flirty lace and ruffles.

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Throw a cozy sock on under your boots to live out the rest of the winter season.

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Get the look with our Bikini Ankle Crop Jean, the Fishnet Long Sleeve Top, and a pair of tall boots.

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We love colorful bracelets!

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Try out a cute printed dress with tights to move into Spring.

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The Voile Trapeze Slip in Tea!

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You can’t go wrong with an awesome leather cuff bracelet – check out the Turquoise Studded Belt Bracelet on our site right now.

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