Weekly updates from BLDG 25

Thursday Poll: February Catalog

Our February Catalog is here, and this time it stars none other than the fiercely beautiful, Freja Beha Erichsen! For the book’s concept, Freja takes on each of the brand’s girl types: Candy, Meadow, Ginger, Lou, and Molly. The fashion changes with each girl, from Lou’s graphic tees and sporty touches, to Candy’s polar opposite frilly and flirty dresses. Each girl has her own unique style, but unanimous across the board is that free-spirited quality possessed by every Free People woman. Photographer Joshua Allen captured Freja as she delved into each girl type and embodied what makes them strong, confident, and stylish figures.

Which girl do you most identify with from the catalog?



fp new romantics etched maxi dress

high waisted zipper wideleg


candy coated corset

la boheme ruffle dress


love of gingham body con

cold shoulder shrunken pullover


denim bustier dress

fp new romantics capelet blouse

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Caitlin -February 9, 2012, 3:07PM

In truth, I am a Meadow always and forever, but I was totally digging Molly and Candy’s looks in this book. Love! – Caitlin FP Cambridge

Megan -February 9, 2012, 3:32PM

I chose candy because I am so in love with all things lacy and girly, but I know in everyday life, I am truly a meadow all the way…i love boho looks, chill pieces, anything comfy with a handmade touch to it

Sanne -February 9, 2012, 4:00PM

ohhh it’s Ginger all the way for me! :)

lorena -February 9, 2012, 4:17PM

Meadow or Candy? Meadow or Candy!?!!!!
I love them both!

Freja is so beautiful <3

Anonymous -February 10, 2012, 12:06AM

Lou with a dash of Molly for moi! You can’t go wrong with any of the looks though! This model is stunning, I always love seeing the model interviews to, do one with Freja!!!

Rossana Pearson -February 26, 2012, 9:54PM

Considering my 5’0 & under 100lb petiteness, Candy is my first choice and a touch of Meadow. Wish there’s a petite line and more size 5 shoes.

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