Weekly updates from BLDG 25

Elsa Hosk by Guy Aroch

We’ve worked with both the talented Guy Aroch  and the stunning Elsa Hosk a few times on our catalogs — so it only seems fair to celebrate the exhibition that just went down in NYC at the Milk Studios!


When Elsa is behind the lens of Guy Aroch chemistry happens, he captures her a light but ever so sexy way that they truly do take over you for a couple of minutes. The Exhibition showcased photographs of the Swedish Model, illuminating her beauty without any constraints over a 2 year period – Go here to see a selection of the photographs and below is Our Swim look book from last year that she was featured in.

Tape Yarn Pullover

Crochet One Piece

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jaime -April 27, 2012, 12:53AM

man i love these types of things thats why i love free people

Savannah Marie -April 29, 2012, 1:54AM

Beautiful! Love the hair barrettes!
Savannah Marie

holly -May 1, 2012, 4:37PM

I love the one with the hair barrettes too… Guy Aroch is a brilliant photographer.

Haylee -May 5, 2012, 1:59AM

That first swimsuit is a-mazing. Please tell me that will be for sale in an upcoming catalogue. I want!

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