Weekly updates from BLDG 25

The Story Behind the Shield

Post image for The Story Behind the Shield

When we redesigned our blog, one of the challenges we faced was coming up with a symbol that could hold a sense of meaning for what the BLDG 25 blog is. We wanted something simple but thoughtful, that could become a stamp of sorts, an emblem of our future with the new blog and a homage to our past.

We went through a few different versions – from a circle to a more streamlined version of the shield, before settling on one that felt just right. The shield is a nod to our location in a former naval shipyard on the waterfront in Philadelphia, in a warehouse-style building with a brick exterior and a small black shield marking BLDG 25.

We chose the version with a hand-drawn feel, which felt in line with the things we design – crafted by hand with a special personal touch. I wanted to share the history and meaning behind our logo, stamp, and symbol in hopes that it makes you understand our blog and world a little bit more.

Tags: , , ,


Taylor -May 1, 2012, 9:11PM

The Navy Yard really is amazing! I’m really glad they decided to restore the buildings, and put them into good use! The logo is cute :)

FP JP -May 1, 2012, 10:42PM

Amazing photos!

gabriela -May 1, 2012, 11:33PM

i love the logo because there is a historical element with the armor but nothing too dated; and the hand written feel goes along side the free people spirit. i love it!

Tamberine -May 2, 2012, 9:24AM

I love ‘repurposed’ buildings! Here in Richmond, VA we have a ton of interesting buildings that are a part of our industrial history.

Ruth -May 3, 2012, 6:19AM

I’ve been wondering about your shield for ages. Thanks for sharing, it’s really interesting to know where it comes from. :)

Post a comment

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.