Weekly updates from BLDG 25

Obsessions: Beach

Our Beach designer lets us in on what she is obsessed about right now, the type of girl that’s on her mind and the lifestyle she lives. I always find when designing a collection it’s important to create a story and a muse, here shes done just that.

I’m currently obsessed with summer and we are so excited here at the FP office. Our beach girl is in her element watching the sunset rise and fall, she captures every moment on dreamy, hazy Polaroids.

She wakes up to sun streaming into her bedroom; she pulls on her favorite loose, sheer shirt and cut offs; her bikini is in her bag… she’s cruising on her bike through the pretty tree-lined streets without a care in the world. She pulls up to a community pool and takes her morning dip, she floats and dreams of beaches nearby and far away…

Back on her bike she meets with friends, the breeze dries her wavy beach hair, she’s singing Sam Cooke as she rides and her laugh is infectious… The world is perfect today.

I’m loving unique texture, sheer with opaque and long line shapes. Dropped waist is particularly exciting right now…. Necklines should be a little revealing, but not too much, and button-through summer dresses are key.


beachSheer and opaque in our Sophie’s Sweet Tee Dress

beachVisit more of our Obsession posts

Tags: , , , ,


alyssa -June 21, 2012, 5:57PM

mmmmmmmm it’s how we live our summer<3

lucifer -June 21, 2012, 7:07PM

oh my my my my

Post a comment

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.