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Our Exclusive Chat With The Girls From WILDFOX

Wildfox showed its 2013 collection over the weekend in Miami, and as you can expect from the brand, the collection was all about fun  –  from big, colorful hair to a Bond girl attitude.

Photo Credit: Kar Gar Ohh Snap


The collection had some great pieces like a floral va-va-voom swimsuit with a frill trim and some pretty cover-ups. The collection got the crowd excited, that’s for sure.



We caught up with the girls behind Wildfox:

How long has Wildfox swim been around?
This is our second season.

What made you expand your line into swimwear?
Wildfox girls are the sort of girls who bring bikinis in their purses just in case. They wear them under their clothes to remember the good times at the beach; they take road trips to Palm Springs and spend hours by hotel pools. Wildfox girls are really mermaids  –  and mermaids need bikinis, so of course we had to make some.



What type of girl do you see wearing the swim line?
Swim is for every type of girl! There is no mold for a Wildfox girl’s body, so it should cater to all sorts of girls! Ideally it makes any girl feel sexy and confident.

How do you get inspired to create a swimwear collection?
Leilani Shimoda (our swim designer) lives for tiny garments, so when our powers combine it is easy to feel inspired! Vintage icons and sexy 80’s babes in bikinis are always an inspiration.

What do you love about Miami when the swim fashion shows are going on?
The taste of salty skin, the smell of pineapple, the scattered rain storms, renting scary movies with all the showroom peeps in our hotel room, skinny dipping in the 24-hour pool after dinner, and playing Truth or Dare under the humid night heat. I think this was the first time we’ve played truth or dare in a pool!



And lastly… what’s the Inspiration behind the newest Wildfox swim collection?

The new collection is inspired by a totally American girl who lives for traveling. She dreams of England and hotel rooms, she loves Marie Antoinette, and she loves decadence! She’s a Bond girl; a 60’s bombshell; she dyes her hair all different colors and meets beautiful men everywhere she goes. She wakes up at 6 in the morning to catch the sunrise and does laps in her giant, turquoise pool.




Photo Credit: Kar Gar Ohh Snap

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Lynnette -July 26, 2012, 11:01AM

Love the styling of this collection! Such gorgeous girls~

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