Weekly updates from BLDG 25

Meet Our ‘Spot The It Girl’ Finalists!

If you’ve been following our ‘Spot The It Girl’ contest, we know you’ve been waiting to see who made the final cut. Wait no more! Below, you’ll find the 13 finalists in the running to win. Today, our Fashion Committee will select one of the photos below to be our winner, and her Grand Prize is Free People product for a year.

Our Fashion Committee has a tough decision to make today, but we also want to hear from you! Tell us which ‘It Girl’ look is your fave in our comments section below. Check back with BLDG 25 in the coming days to find out who won!

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Anna -October 15, 2012, 2:52PM

I like the 5th photo best!

Sophie -October 15, 2012, 3:25PM


Slips for Women -October 15, 2012, 3:49PM

I agree, 5th photo is the best.

Lissa -October 15, 2012, 4:06PM

#8! Love the carefree, but super fashionable vibe. gorgeous!

Chloe -October 15, 2012, 4:07PM

3 or 6!

Molly -October 15, 2012, 4:19PM

Definitely number 11. She has a unique look, she is dressed in a way thats suit her body well and seems to be more her own style than just what everyone is wearing right now, and she does well accessorizing.

Olivia -October 15, 2012, 4:20PM

4 and 10. Very personal looking style. They look relaxed and thrown-together beautiful.

darcey -October 15, 2012, 4:21PM

love the vintage cardi on #10. #1 is cute too :)

Elisabeth -October 15, 2012, 4:32PM

Free FP product for a year!?!? Did the U.S. get an opportunity like this? Considering it is an American brand… hmm… wish I would’ve been around for that one.

Nicole -October 15, 2012, 4:39PM

I love #1. She looks personable and down to earth. Being an “It” girl isn’t all about the looks, who took the best picture, or who has the best clothes. Plus, we all know FP loves dogs!

tori -October 15, 2012, 4:40PM

#12! It reminds me of the music video for Paper Kites- Featherstone: so good!
or #1, bc it is basic, stylish, and the most wearable style for me.

Roy -October 15, 2012, 4:52PM

I think there were a lot of girls who entered that had the ‘free people’ look that could have been selected as a finalist. Only picking 13 girls, just wasn’t enough choice.

Roy -October 15, 2012, 4:55PM

I think there were a lot of girls who entered that had the ‘free people’ look that could have been selected as a finalist. Only picking 13 girls, just wasn’t enough choice. The four girls sent out in the emailing telling people about the contest and encouraging to enter, in my opinion were the best.

Milly -October 15, 2012, 5:27PM

5 or 8

Lena -October 15, 2012, 6:13PM

8 or 9!

Ashley G -October 15, 2012, 6:20PM

I thought #11 was the best. The hair, lips, and outfit are all striking.

Lou -October 15, 2012, 6:27PM

Doesn’t #12 break the first rule for competition entry? “Unless expressly noted otherwise, the following requirements apply to all Photographs: (i) only you may appear in the Photograph; ” Which to me insinuates that the person entering should be the only person in the photo?

Julia -October 15, 2012, 6:37PM

# 8

rain -October 15, 2012, 6:47PM

6 or 8

Krista -October 15, 2012, 6:53PM

8 definitely! She’s gorgeous and her style is killer.

Frankie -October 15, 2012, 7:12PM

#2 Definitely! Cute, stylish, and by far the best put together outfit!

Natasha -October 15, 2012, 7:14PM

#2! amazing quirky outfit and on trend for Autumn 2012! x

Debbie -October 15, 2012, 7:16PM

I agree #2 its the most creative and its such a fun look

Gaby -October 15, 2012, 7:17PM

#2! x

Fern -October 15, 2012, 7:18PM

#2! Totally agree with Natasha! #2 is the best, so in fashion and looks just amazing!

Candice -October 15, 2012, 7:19PM


Kathryn -October 15, 2012, 7:20PM

#2! Look how cute and happy she is!

sheila -October 15, 2012, 7:22PM

Number twooo!(:

sarah -October 15, 2012, 7:25PM


Hannah -October 15, 2012, 7:28PM

#2 cute, lovely outfit!

Bethany -October 15, 2012, 7:47PM


Bethany -October 15, 2012, 7:48PM


Victoria -October 15, 2012, 7:58PM

#2 is for sure the best… Love the outfit looks put together fashionable and sophisticated

Keri -October 15, 2012, 8:28PM

Number one :)

Ella -October 15, 2012, 8:32PM

Number one and two

Ella -October 15, 2012, 8:33PM


Carlee -October 15, 2012, 9:08PM

10 or 11!

Pilar -October 15, 2012, 10:13PM

4 or 8. I love 4’s look, cute and stylish. #8 is chic, love it.

Jill -October 15, 2012, 11:57PM

hm…none of them are particularly unique; however 9 looks interesting. The adorable dog doesn’t hurt either.

Rebekah -October 16, 2012, 12:37AM

I personally love #6 and #9. Looks like they truly dress for themselves and are not over doing anything.

Calley -October 16, 2012, 1:17AM

number 1 and 8. love.

Delo -October 16, 2012, 1:35AM


amy -October 16, 2012, 2:04AM


Ashley -October 16, 2012, 2:14AM

Or 14 (me)!!

lexi -October 16, 2012, 2:15AM

I think number 10 is really different and creative, love them all though xxx

Stephanie -October 16, 2012, 2:53AM

If your looking to show what free people is all about then #2 is clearly it! So gorgeous and well put together but not overdone!

Debbie -October 16, 2012, 4:07AM

No. 12 look is amazing

Lindsay -October 16, 2012, 4:23AM

Really like number 11-is following her own style not just following other people like some of the others, it’s stylish, wearable and flattering, without being try hard or overdone x

vitoria -October 16, 2012, 4:30AM

no 11 (:

Lindsay -October 16, 2012, 4:31AM

actually, i put 11 as that’s what it’s tagged but i mean the 3rd one down with the VW Van,,,,

Francesca -October 16, 2012, 4:34AM

Without a shadow of a doubt the camper van picture (No.3) is by far the best. This look is so effortless and natural, it also reminds me of being at a festival :) SO GORGEOUS!

Indy -October 16, 2012, 4:35AM

Number 12! It’s so unique and different! by the way the numbers at the side don’t show up on my iPhone only on my laptop!

Jo -October 16, 2012, 4:35AM

Number 2, sooooooooo effortless!

Devon -October 16, 2012, 4:39AM

I think it11 – love the campervan and she looks really cool!

Nieve -October 16, 2012, 4:40AM

Number 3 is the best! So cute, cool and funky!

Fi -October 16, 2012, 4:41AM

Campervan pic! it11

louise -October 16, 2012, 4:44AM

loving *11
go molly xxxx

Joanne -October 16, 2012, 4:53AM

No 2 looks fab, great style and great smile!

Helena -October 16, 2012, 4:59AM

It *11 the 3rd pic loving that look girl

Ellie -October 16, 2012, 5:02AM

I think picture 3 is put together the best. I would rock this outfit *11 (with the VW camper)

Nieve -October 16, 2012, 5:04AM


Sophie -October 16, 2012, 5:09AM

No.1 for sure! She’s adorable and so natural. I definitely think This embodies the Free People style and is a quality that will attract so many other women as a Free People embassador!

Good luck, all!


Sophie -October 16, 2012, 5:11AM

#11 the 3rd pic down LOVE the eclectic mix, dark lips and that camper van is the coolest thing i’ve ever seen!

Nicki -October 16, 2012, 5:13AM

Pic 3 *11 with the camper van :-)

Josie -October 16, 2012, 5:15AM

It’s all about photo number 3!! That girl looks fabulous!! Unique look on the clothes, funky hair and far from run of the mill make! She totally stands out from the crowd-photo 3 or it11 :) xx

frank_237 -October 16, 2012, 5:30AM


PhillyG -October 16, 2012, 5:40AM

Photo #3 with the camper van! LOVE IT!

nina -October 16, 2012, 5:40AM

Number 11 so beautiful!

RomainMu -October 16, 2012, 5:53AM

Voting for Molly! #11

Lynn -October 16, 2012, 6:46AM

Number 11

tattum -October 16, 2012, 7:48AM


Helena -October 16, 2012, 7:59AM

The Third one down with the van- love it!!so stylish!

Molly -October 16, 2012, 8:00AM

Eeek! Can’t believe I made it to the final 13! So chuffed! :D Thank you Free People! I wouldn’t mind a nosie at any of these girls wardrobes tbh! I think (if scrolling down pics) 2 (great hat and dress), 9 (cute dog and casual look) and 11 ( great lips, hair and printed skirt. Ps thanks to everyone who likes my outfit…the camperan rocks right?! :-) good luck girls! Molly

ian walker -October 16, 2012, 8:11AM


JANE -October 16, 2012, 8:22AM

It’11! 3red photo down! Lovin the trousers!

Manuela -October 16, 2012, 8:26AM

Number 2!! Love the look :)

Stephen -October 16, 2012, 8:36AM

Number 3 – Loving the campervan :)

Hannah -October 16, 2012, 8:37AM

The third one with the camper van #it11. Loving the trousers!!!

Nina Nunn -October 16, 2012, 8:42AM

3rd photo down, its 11 (very confusing layout haha) very stylish

Nicola -October 16, 2012, 8:44AM

It11, loving the look

Leanne -October 16, 2012, 8:47AM

3rd photo down with the campa Van, I like the jacket and Trousers, they stand out for me :-)

Leanne -October 16, 2012, 8:47AM

3rd photo down with the campa Van, I like the jacket and Trousers, they stand out for me :-) It11

Heather -October 16, 2012, 8:50AM

It11!!! beautiful. 3rd photo down x

Lisa Perry -October 16, 2012, 8:52AM

My best is It11 with the van in it, also Like it7

Sophie Moore -October 16, 2012, 8:56AM

Loving the look and style of It11. xx

Kate Mc -October 16, 2012, 9:10AM

Love love the girl in the leather jacket with the camper van. 3rd picture down, I need those trousers!

Kiki -October 16, 2012, 9:13AM

It#11 IN FRONT OF THE CAMPERVAN. So in love with that leather jacket! #effortless. xoxo

Helga -October 16, 2012, 9:42AM

Definately the one with the campervan. On trend but with her own twist – perfect for you!

Sarah -October 16, 2012, 9:43AM

The girl infront of the van the 3rd pic it11 I think. She looks funky without trying too hard :)

Mrs Bala -October 16, 2012, 9:45AM

Campervan girl for me too. Very pretty but looks real.

Panda girl -October 16, 2012, 9:54AM

This is hard! But, if you look carefully, only the girl with the campervan has everything. The others haven’t quite got the look right or they have model looks but seem not to be so interested in what they’re wearing (sorry, but there’s soem really dodgy clothing on display here!) Campervan girl would really make you look good!

scarlett -October 16, 2012, 10:06AM

It11!! I have the same bag!!! :-) loving the look

Kate -October 16, 2012, 10:06AM

1 & 5! xx

nina -October 16, 2012, 10:17AM

no. 11 3rd pic down! wow

Ellen -October 16, 2012, 10:58AM

Picture 9 is probably the girl that best represents free people in my opinion.
im kinda confused though, a couple photos break the rules set out in your guidlines, like the number plate on the camper, and the photo with 2 people.
although maybe im just bitter, i sent some photos that never got published :(
and free people is my fave ever clothng company!
good luck to everyone though!! x

Liz -October 16, 2012, 11:38AM

1 and 11

chloe -October 16, 2012, 11:58AM

10! love it

Ellie -October 16, 2012, 12:09PM

IT11 and 6 are my fav!!!

daisy -October 16, 2012, 12:20PM

11 stands out for me, Loving the trousers. well done to all the girls that got through to the final. Daisy x

lisa -October 16, 2012, 12:53PM

geez FP, way to include girls of all shapes and sizes. NOT. I am disappointed in the lack of diversity in this group and think that it reflects extremely poorly on your brand. I have always loved FP but have recently felt (because of catalogue images, blog posts, models) that the brand is promoting negative stereotypes of women (and I am not trying to say that being skinny is a bad thing! for some it is simply biology).

Try thinking harder about your choices next time, and if your applicants were extremely skewed towards girls who look like those above, it might be time to think about who your brand is accessible to and who it excludes.

Daphne -October 16, 2012, 1:47PM

You go #5! Gorgeous

Ayla -October 16, 2012, 1:54PM

#11. I think that it’s a great look for fall and the outfit could be spotted in a freepeople campaign :)

Jordan -October 16, 2012, 3:55PM

#9!!! She’s stylish without trying so hard

Meg -October 16, 2012, 5:14PM

#5 !! Stunning

megan -October 16, 2012, 5:18PM

#10 I would wear what she is wearing…but mainly because I love her sweater lol

carole -October 16, 2012, 5:32PM

I love the trousers and jacket with the girl in front of the camper van (it11)

Amanda -October 16, 2012, 5:48PM

Love #2, super cute, free & girly just like Free People

Laura -October 16, 2012, 6:36PM

Number 12!

chris scotney -October 16, 2012, 7:03PM

no 11 molly,is my vote she just has that somthing

Caitlyn -October 16, 2012, 7:09PM

#1 or 8! But they really all are beautiful.. Will something like this every be offered in the US??

Lucy -October 16, 2012, 9:33PM

I like #11! Her style is cohesive and interesting, and it seems to express who she is. Also, I want her skirt.

Xloe -October 16, 2012, 10:19PM

#10 and 13

bobbie -October 17, 2012, 2:05AM

3rd one down …no 11…..she stands out.

Natalie -October 17, 2012, 2:45AM

3. Girl in front of campervan. Love her style. I want her trousers x

Eva -October 17, 2012, 3:17AM

No 11 so natural & beautiful

Claudia -October 17, 2012, 12:08PM

WooUow I made it!! I’m number 13!! Not expecting to win but I’m happy loool

From top to bottom (looking at a the webpage in a computer)

In order of preference, my favourites are: 10, 1,8,4 and left girl on 11 ^^ to me each of this look emphasize freedom, a sense of wilderness and simplicity.

Good luck to you all girls :D Bisous! ( I’m a freshly starting blogger woop woop)

Zac -October 17, 2012, 12:42PM

#13 looks amazing! =D xxx

Sarah -October 18, 2012, 7:01AM

#2 It’s so beautiful and different!

Evie -October 18, 2012, 8:16AM

#12 her look is gorgeous !

IT girl -October 18, 2012, 11:47AM

It has to be the third one down (it11) – she captures the free people look and is beautiful too

Legally Blonde -October 18, 2012, 11:49AM

IT11 for me too – I love her look

Megan -October 18, 2012, 6:45PM

I am so honored to be a finalist! :) makes me so happy! If my vote counts, id vote for (counting down) number 5 I love her look, its so natural and gorgeous, and (of course) me, number 2 down! ;)

Loomi -October 19, 2012, 6:26PM

# 4. Quit darring.

Patricia -October 19, 2012, 6:29PM

Number 4 is stunning! she’s got free people written all over her :)

Soraya Alsharief -October 19, 2012, 6:35PM


Jade -October 19, 2012, 6:38PM

3rd photo down, amazing look, beautiful! number 11 xxxx

Aivy -October 19, 2012, 6:38PM

love the look of #4! so pretty :)

Fiachra -October 19, 2012, 6:39PM


LaToya -October 19, 2012, 6:41PM

4th one down, it10! shes the coolest and has the most unique look hands down!

Hannah M. -October 19, 2012, 7:01PM

Number 4 for definite!

J.Vic -October 19, 2012, 7:24PM

#4 is the most whimsical and is making an impressive statement of beauty without trying. I pick her for sure.

Steve -October 20, 2012, 5:38AM

Number 4!

laura -October 20, 2012, 5:57AM

Definitely number 4!

Bex -October 20, 2012, 6:25AM

Number 4 hands down, most original style!

Kim -October 20, 2012, 6:36PM

Number 8!

jasmine -October 21, 2012, 8:59AM

I love the sweater on number 10, where can i get one!?

amber -October 21, 2012, 9:13AM

when do we find out who won!!!!? xx

julene -October 24, 2012, 4:20PM

6 and 11 all the way!

Analicia -October 24, 2012, 4:56PM

5 is definitely the cutest one! So hippi cute! So Free People. Play dress up with her!

Abigail -October 24, 2012, 4:59PM

#5 is obviously the most beautiful one!!!!!!!!!!!!!!!!!!!

Alexis -October 24, 2012, 5:04PM

5 is absolutely beautiful! Play dress up with her! She is your perfect model.

Tricia -October 24, 2012, 5:13PM

Number 5!

sarah -October 24, 2012, 5:20PM

#5 <3

Erica -October 24, 2012, 5:33PM

#5!!! #5!!!! NO CONTEST

Anna -October 24, 2012, 5:36PM

N0. 5 :) love that outfit

Annalee -October 24, 2012, 5:41PM

#5!!! so beautiful and great style

Madeline -October 24, 2012, 5:45PM

Number 5 for sure!!!! So gorge.

mireya -October 24, 2012, 5:50PM


Danielle Farrell -October 24, 2012, 6:27PM

ahh I am number 9 I guess but all my friends think I am number 5 since I am the fifth one down! confusing.. sorry! thank you for choosing me as a finalist!!! :))) xx danielle

josh -October 24, 2012, 6:36PM

#5 from the top
hands down

Maddie B -October 24, 2012, 6:39PM

Danielle Farrell! — Picture #5

Max -October 24, 2012, 6:49PM

#5 fasho!!!

Margot -October 24, 2012, 7:26PM

5th photo is the best by far!!!

Hsuan-An -October 24, 2012, 8:58PM

picture number 5!!!

Kitty -October 24, 2012, 10:18PM


walker -October 24, 2012, 11:31PM


amber -October 25, 2012, 10:47AM

people voting for them selves lol

Scott -October 25, 2012, 11:15AM

3rd down.

Megan -October 25, 2012, 12:17PM

When do we find out who won? :) so nervous! everytime I go to check I have a wee mini heart attack :b

jasmine -October 25, 2012, 1:45PM

megan!! ahh so do i, i wish they would hurry up and tell uss. good luck (: xxx

melody -October 25, 2012, 4:41PM

free people, please for the love of god reveal who won! i don’t think i can stand this anymore. for the past 2 weeks i have been on here every hour of every day and its just not healthy. so please just tell us all who won!!!!

fp julia -October 25, 2012, 4:46PM

hey guys! the winner has been contacted and we are waiting on confirmation before announcing.

emma -October 25, 2012, 6:15PM

5’s american

darcey -October 26, 2012, 5:22AM

re send the email? xxxxxx

molly -October 26, 2012, 11:10AM

Ah congrats to the winner whoever you are <3 u lucky lucky thing! ;p Molly

Megan -October 26, 2012, 12:34PM

Congrats too whoever won :) ill be jealous of your closet for the next year seeing as you’ll get sent absolutely stunning clothes! :D

Kayla -October 26, 2012, 12:46PM

So many beautiful and unique girls! Can’t pick just one! All are so free spirited! I think my faces were 1, 6, 8, and 11.

Kayla -October 26, 2012, 12:48PM

Lol, I guess I should’ve read what Julia said! How exciting! Cant wait! Congrats to you, darling (whoever you are)!

Anna -October 30, 2012, 5:37PM

the 8th photo. in love.

shannon -November 8, 2012, 12:15PM

#2 definetly! then maybe #1

Nicole -November 9, 2012, 7:01AM

Hey! I had no idea I was a finalist! My picture is #1 I didnt intend on sending this photo in because you cant see my outfit v well. In all honesty, I was just in the woods for a walk with my dogs and took the picture for my blog! thanks for all the people who have voted!

Nicole -November 9, 2012, 7:03AM

my blog if anyone wants to check out more of my outfits :)

Anonymous -November 9, 2012, 7:08AM


Sophie -November 9, 2012, 7:31AM

Definitely number one!!!

Georgie Holt -November 9, 2012, 8:49AM

My favourite is Nicole in the first photo!!!! Such a cute hat!

Steph -November 9, 2012, 9:28AM

Number ONE

free man -November 9, 2012, 9:49AM

number 1 (first pic) is effortlessly cool looking & hot too! amazing hair and figure

Sundal -April 9, 2013, 1:29PM

Whoah! Just stumbled across this, totally didn’t even realise I made a finalist! Thanks to everyone who voted for me, although I feel like we’ve all won a little bit now that we can order Freepeople without the awful customs charges we get from the UK!

Amanda -November 24, 2014, 5:16PM


Amanda -November 24, 2014, 5:16PM

I meant 7

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