Sneak Peek At Our December Book With Lily Donaldson

Following the luxury and sparkle of the November holiday book, our December catalog always feels like a breath of fresh air.  It has a refreshing lightness to it, like a step in the direction of spring, but full of easy, comfortable looks that are all I want to wear this winter. Read More

Inspiration—Our Moms

UPDATE: This post previously ran on October the 15th but because our Mom’s are always a huge inspiration to us we have brought it back.

For the second post in the Our Moms series, I asked our assistant designer for color and print and FP Julia what they loved about their moms and their fashion style. The photos are beautiful, nostalgic and inspiring. Here’s our mom’s, an inspiration part two. Read More

Guest Post: DIY Birdseed Bombs

This is a guest post from Johnie of

Going on a winter hike can be magical: the snow falling all around you, cozy mittens on your hands, hot cocoa in your thermos. But it can be disheartening to watch winter animals search for hard-to-find food. Give them a hand by mixing up a batch of birdseed bombs before you head out—tie them on trees or drop them behind you as you walk. Read More

Scenes From The Office

It’s been a while since we’ve posted some scenes from the office, because it’s been a quiet couple of weeks with the holiday and people on vacation.  But, we’re back and in full-on holiday mode, if you can’t tell from these photos of our lobby… our display team did such an amazing job decorating! Read More

DIY Holiday Ornaments At Free People Toronto This Friday!

Join Free People Toronto this Friday, November 30th, for their first DIY event – ornament making! Come by from 5pm – 7pm for arts and crafts, refreshments, and fun. They will also be raffling off a $50 Free People Gift Card! Read More

Office Style: Touches Of Red

Red always reminds me of the holiday season, it makes my heart warm every time I see this color around this time of year. Red berries, red bows, the traditional Santa Claus costume, red wine… the list goes on. This week for office style I was surprised to see a lot of girls wearing this merry color; from nail polish and red plaid, knitted cardigans, and little speckles to liven up a black and white dress followed by layered jewelry in bracelets and rings. It made us all feel festive and we loved it! Read More

Jemma’s Favorite Pinterest Boards

My Pinterest Board

I’m sure I’m not alone when I say that Pinterest is slightly addictive. Every day I spend at least an hour of my time scrolling through images that inspire me, stimulate me, and trigger my visual world. I carefully re-pin my favorites and upload my own imagery. I love to curate a place of content that I can dive into on a daily basis. Read More