Weekly updates from BLDG 25

Like A Rolling Stone: Lookbook Behind The Scenes

Our latest lookbook, Like a Rolling Stone, is quite possibly my favorite we’ve done…ever. Sometimes everything just comes together flawlessly, – the model, the art direction, the styling, the hair & makeup, and the photography – and this is absolutely one of those times.  I hung around the studio last week on the day of shooting to watch the magic happen, and it was such a fun shoot to witness! It was also great to have model Elsa Hosk back at Free People – you probably recognize her from some of our favorite catalogs like Paris in January 2011 and the holiday decades book from November 2011. She is stunning and has such a great energy that radiates out of photos. Take a look behind the scenes and be sure to view the full lookbook online here!

lookbook behind the scenes

Clothes ready to be styled!

elsa hosk

Elsa arrives, looking flawless in skinny black jeans, black boots, an easy pullover and vintage jacket, with her purple bag adding a pop of color.

lookbook behind the scenes

lookbook behind the scenes

Hair & Makeup.

lookbook behind the scenes

The first outfit of the day is the Washed Out Textured Maxi worn with an armful of layered bangles.

lookbook behind the scenes

Elsa with our Art Director and Senior Photographer.

lookbook behind the scenes

Last minute touching up, and it’s time to shoot!

lookbook behind the scenes

lookbook behind the scenes

The second outfit was one of my favorites: the amazing Gypsy Vest worn over the Lace Up Crop Cami with the Flat Brim Hat, Vintage Kuchi Coin Necklace, Blazer Wrap Ankle Boot, more layered bangles and amazing red trousers.

elsa hosk

lookbook behind the scenes

Our stylists brilliantly layered the Daisy Lace Dress over the FP New Romantics Flower Bomb Maxi, with the amazing FP Collection Heartland Boot.

lookbook behind the scenes

elsa hosk

An outtake featuring the Goodnight Moon Sunglasses, Bondi Fedora, Rhiannon Embroidered Tank, Zodiac Necklace, Bird Pendant, and Leather Stone Pouch Pendant. Wanna learn how to do this hairstyle? Watch our tutorial!

lookbook behind the scenes

lookbook behind the scenes

Another perfect look: the Moonstruck Maxi Dress, Paisley Fringe Scarf, Lariot Pendant, Frida Diamond Pendant, Pouch and Tassel Pendant, and layered bangles.

elsa hosk

View the complete February lookbook!

Photos by Julia.

Tags: , , ,


Charlotte -February 18, 2013, 8:20AM

I live half an hour from here, such a great city!


Eugenie -February 18, 2013, 10:06AM

Wow ! I’m in love with these braids and all the necklaces here ! Nice photoshoot.

Sarah -February 18, 2013, 10:21AM

Can you do a hair tutorial on the braids please??? They’re amazing!!!

fp julia -February 18, 2013, 10:25AM

You’re in luck, we’ve done one! Check it out here :)

Julie F -February 18, 2013, 11:41AM

I love the braids. And that purple purse! I am in love!!

Steph -February 18, 2013, 12:27PM

I love everything

Victoria Luna -February 18, 2013, 2:37PM

great shoot! styled spectacularly xoxxo

Jenny Ekberg -February 18, 2013, 4:32PM

Why, WHY, did I cut my hair off (1 year ago)? It is taking forever to grow out. I want to do the braids!!! In 1 year….

Jenny Ekberg -February 18, 2013, 4:34PM

ps. This is one of my absolute favourite lookbooks you have done!!!

Eva -February 18, 2013, 4:44PM

LOVE all of the looks you did here! Stunning…<3

Liz -February 18, 2013, 5:43PM

What size of the Daisy lace dress does Elsa wear?
Thank you!

Pia -February 18, 2013, 8:24PM

Amazing!! Every single piece!

Oblivion -February 19, 2013, 9:22AM

elsa hosk is one my favorite PINK models!!

Holly -February 19, 2013, 10:52AM

I’m so in love with that Washed Out Textured Maxi! I dream of one day being one of your photographers <3

Holly Cromer Blacksburg, VA Photographer

claudia -February 20, 2013, 6:05PM

I love this lookbook!!

Post a comment

Back To Top     
Stay Inspired & Don't Miss A Thing.
Weekly Updates from BLDG 25.

Enter your email address for Free People BLDG 25 news, offers, and other promotional communications. You may unsubscribe at any time.