April Catalog Sneak Peek: La Dolce Vita Issue

For our April catalog we wanted to take a different approach and divide the book into three chapters, each with its own distinct story.  “A Free People Family” features one of our favorite and most talented families, Guy Aroch, Anna Palma and their adorable children, photographed by Anna Palma.  “Sweet as Candy” explores the darker side of the romantic Free People girl we call Candy, featuring stunning model Crystal Renn photographed in studio by Billy Kidd. Lastly, “The Girl in the Bikini,” shot by Guy Aroch, is an ode to summer, sunshine and swim. Model Ieva Laguna (also featured in the first chapter) is transformed with Brigitte Bardot-inspired hair and makeup and vacation-inspired retro styling. Read More

DIY: Festivalize Your Shirt (And Win One We Made!)

Festival season is approaching, when fashion becomes that much more eclectic and free. People pull out all the stops to create a perfect festival look that’s eye catching, free spirited, and unique. This week for a DIY we customized one of our High and Low Buttondown  shirts with fabric pens and embroidery stitches. Click through to find out how to win it, and how we did it! Read More

Sweetlife Festival: Lineup & Playlist!

Have you guys heard about the Sweetlife Festival? Presented by Sweetgreen, the festival is an annual celebration of music, healthy food and thoughtful living that takes place at Merriweather Post Pavilion in Columbia MD. The festival is only one day long but promises an amazing lineup and plenty of other awesome draws. Read More

A Day In The Life Of Our Buyers

I followed our buyers around a for a few days in LA while they were on a research trip. They work fast with a good eye and know exactly what to seek out. We met in the morning around 8am in the Chamberlain West Holiday Hotel and then headed out to our destinations; vintage warehouses, vintage stores, high end boutiques, and cool concept stores to get inspired. Read More

An Interview With Mara Hoffman

Mara Hoffman was born in Buffalo, NY and is now based in New York City, creating collections season by season, delivering a colorful array of prints and interesting silhouettes. She manages to bridge the gap between hippie cool and contemporary fashion and always has her signature prints present in her collections. Her designs have worldly influences and a flair for fantasy. This month we launched a special collection of Mara’s pieces that are unique and eye catching. Here’s an interview with the lovely designer!

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