Our March catalog was shot in two locations – in a studio in New York City and in a stunning field of flowers located in a town called Lompoc, California. The fertile valley of Lompoc, located in Santa Barbara County, and its coastal climate, make it one of the world’s leading producers of flower seeds. Referred to as the “Valley of Flower,” come spring and summer the land becomes a breathtaking rainbow of colorful flowers that from a distance look like a spectacular patchwork quilt. Our catalog team knew it was the perfect backdrop for our catalog, and shot models Alana Zimmer and Dorothea Barth Jorgensen amongst fields of color that perfectly complimented their outfits. In all my time spent in California I can’t believe I never visited this place in person, and it is now on my list… I just want to frolic through the flowers wearing all the items in our March book! Here are some dreamy photos from Lompoc California and what I’d wear if I went there.
Shop the March collection!
More travel inspiration from the BLDG 25 Blog.
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