I always love the trends that our merchandisers come up with, but every once in a while a trend comes along that hits a special note with me and this week’s “American Woman” is one of them. First of all, there is a definite 70s vibe that instantly appeals to me, and when combined with retro sporty graphics and Americana elements, this is a look I wholeheartedly support. It brings to mind Venice Beach and that cool laid-back LA attitude, the Z-Boys and surf culture. Here’s a mood board inspired by this trend – and a playlist as well!
Shop the American Woman trend.
Shop the trend, American Woman!
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