Weekly updates from BLDG 25

Behind The Scenes: A Free People Family

When I first saw our April catalog I was immediately drawn to the section called “A Free People Family.” This chapter of our book was shot in Curacao and features the Aroch family and model Ieva Laguna. It’s so amazing to see Guy Aroch, Anna Palma, and their beautiful family all on the other side of the lens! They have one of the most beautiful families I have ever seen, and the spirit of this shoot brought back memories of my own childhood and family vacations at the beach. There is so much warmth and love evident in these photos and you can tell what an amazing family they are. Take a peek behind the scenes of the shoot!

Shop the April book.


How gorgeous are these seashell chandeliers??

















Shop the April book.

Photos by Thomas Northcut.

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Wendy -April 11, 2013, 8:34AM

Absolutely beautiful… Inspiring style and inspiring photography.

MacK -April 11, 2013, 8:51AM


MacK @ SoulMakes Blog

Meghan -April 11, 2013, 9:52AM

Beautiful family.
Stunning photos.

Leisa -April 11, 2013, 11:06AM

Hello Gorgeous!

Alexa Sonken {Invitations for Creatives} -April 11, 2013, 11:21AM

These are incredible.

Anita -April 11, 2013, 1:10PM

where do I find those beautiful chandeliers?

luna -April 11, 2013, 3:26PM

These photos are beautiful but they’re totally creepy too… reminding me of the Source family and Father Yod. groovy/culty vibes for sure!

Oblivion -April 11, 2013, 3:57PM

They are SOOO amazing pictures!!!

Bikinis -April 11, 2013, 5:11PM

Love this. Where are the Bikinis from ?

Shelley -April 12, 2013, 12:03AM

So great! I love it that you used real people (and not just models) in this photo shoot. It makes it so much more personal. I vote for using more real people!!! (not that models aren’t real!)

Jenny Ekberg -April 12, 2013, 3:59AM

I love it too! I love the fact that they are real people (even though they are all just as beautiful as the model :o))

Jenny Ekberg -April 12, 2013, 4:02AM

PS. We are almost a Free People family too; all pretty bohemian! My daugher Zoe (3) loves looking at the FP website. She points to the shoes:” I like it. I don’t like it. I like it. And sometimes (if something is particularly pink and floral:” I looooove it. “

jenny -April 12, 2013, 4:46AM

beautiful photos and oh so lovely chandeliers!

Brielle -May 3, 2013, 9:09AM

What beautiful pictures! We went to the beach last year. This summer we are looking into getting a Cape Cod Rental for a few weeks. The kids wanted to go someplace different than the normal places we go and we thought this would be just the place. Thanks so much for sharing your great post. You made me more excited for summer!

OpiePride -June 15, 2013, 10:00PM

Amazing and totally beautiful…

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