Weekly updates from BLDG 25

Lost In Tokyo: October Catalog Sneak Peek!

For our October catalog, our team traveled to the other side of the world to shoot in a place that inspires and intrigues us… Tokyo.  There is something so captivating about Tokyo, and Japan as a whole.  A place where busy streets, a sea of people, neon lights, and sleek, modern buildings contrast with ancient shrines and tranquil gardens. The concept of the book is a girl visiting a new place for the first time, wide-eyed and taking it all in.  We were very inspired by one of our favorite movies – I’m sure you can guess which one! The feelings of exploration, wonder, and discovery, are feelings we can all relate to. The catalog was shot by Guy Aroch and features models Elsa Hosk and Eimi Kuroda.  Here’s a sneak peek, and stay tuned for the release of the catalog next week!


free people lost in tokyo

free people lost in tokyo

free people lost in tokyo

free people lost in tokyo

Look for the full catalog next week!

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Iwona -September 27, 2013, 7:53AM

I love your blog!!! Very interesting:) I greet:) Iwona

MacK Mars -September 27, 2013, 8:38AM

Amazing, as always! Can not wait to see the rest :)

MacK @ SoulMakes Blog

Dani -September 27, 2013, 9:33AM

Looks BEAUTIFUL! Can’t wait to see the whole thing :)
Love that skirt in the first photo, btw.

<3 dani

Juliette Laura -September 27, 2013, 9:39AM

Beautiful photos! Cannot wait so see the rest!

xo, Juliette Laura

Kara -September 27, 2013, 9:45AM

What movie is it?

Natalie -September 27, 2013, 10:13AM

LOVE it!!!!! I can’t wait to see the rest in a week!! So excited that Elsa Hosk is one of the models, she is amazing.
Halfway to Harmony

anonymous -September 27, 2013, 2:51PM

“Lost in Translation”…?

Anonymous -September 27, 2013, 3:41PM

Love it! Very “Lost in Translation”

Emma -September 27, 2013, 4:16PM
Michiko -September 27, 2013, 11:10PM

Hi there, Welcome to my home country Japan! I am so glad to FP came to and photo shoot in Tokyo so excited to see next catalog;) love(^з^)-☆

Monique -September 28, 2013, 1:57PM

I am so excited for this October’s Catalog.

Alina -September 28, 2013, 2:18PM

Love it!!!

Elizzy -September 29, 2013, 7:35PM


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