An Interview With Photographer Joni Sternbach

The best of friends are those that pass along good art, and wise words.

In this case, the name Joni Sternbach was introduced to my daily perusing through a dear friend. Peruse and pursue I did, and what I found was nothing short of breathtaking. Joni’s Surfland collection immediately blew my mind, the entirety in tin type process. Read More

Trend We Love: Shoulder Chains On Jackets

The rapidly-cooling weather means jacket season is making its debut here in Philly. This season we’re really excited about adorning our jackets with shoulder chains, and we wanted to share some style inspiration with you today. These beautiful accessories make a bold statement for fall and we love the edgy element they add to an everyday look! Read More

Lost In Tokyo: Catalog Behind The Scenes, Part 2

One of my favorite things about traveling is watching people.  My senses on high alert, I always find myself picking up on pieces of conversation, watching peoples’ facial expressions and movements, wondering who they are and what they’re doing.  Traveling forces you to step outside of your everyday “bubble,” and you notice more.  No longer a part of the pack that’s rushing to go to work or catch the subway, you’re a bystander, standing still as the world moves around you at its same hurried pace.  It’s one of my favorite feelings — almost like you’re invisible, just a tiny spec in a sea of people and lights and movement. Read More

DIY Fall Garland

It may not be holiday season, but there’s no reason we can’t celebrate fall season by decorating our homes with garland. Today we’re talking about making garland from an autumn staple: pinecones. This is a really simple DIY that is best done sitting around a fire (whether outdoors or in), laughing with loved ones. Maybe you can even start it off by taking a walk with friends, collecting pinecones and any other bits of nature that have fallen to the ground this season. Read More

Meet Amy, Our West Coast Writer!

Today I am beyond excited to introduce you all to our new west coast writer, Amy! If you’re a longtime reader of this blog you’ll recognize her from previous features here on the blog, and we are thrilled to officially welcome her into the Free People family.  With our headquarters located on the east coast, we are so excited to bring on a west coast writer to cover all of the amazing things going on out west, from fashion to travel and everything in between. In the time I’ve known Amy she has quickly become someone who greatly inspires me through her writing, outlook on life, and creative vision, and we can’t wait for her to inspire you all as well. Read on to learn a bit more about her and join me in welcoming her to the BLDG 25 Blog! Read More

Our Favorite Follow The Leaves Photos & Contest Winner!

Last week, we invited you all to post beautiful fall foliage photos on Instagram, using the hashtag #fpfollowtheleaves, for a chance to win a $100 Free People gift card, receive prints from Social Print Studio, and have your photo featured on the Free People Instagram. We were so excited to see we had close to a thousand submissions, and we were absolutely blown away as we saw them come in over the past week. I have to admit, choosing a winner was extremely difficult for us. We wanted to spotlight a bunch of our favorite submissions, so have a look! Read More