Weekly updates from BLDG 25

November Catalog Sneak Peek: The Elements

It’s hard to believe that the time has already come for our holiday catalog!  Our November book is the biggest of the year, and our image team always goes out of their way to make it incredibly beautiful and special. This year’s theme is one that we’re all very excited about: the elements.  The book is divided into 5 chapters, representing the earth, air, water, and fire elements — as well as a fifth element, spirit.  It’s amazing to see how the models (including Anna Selezneva, Karlie Kloss, and Martha Hunt) bring these elements to life in different and unique ways.  The book also incorporates some gorgeous illustrative work by Kim Krans, so this is definitely one to be kept and treasured.

Which of the elements speaks most to you?  I was immediately drawn to the atmosphere and color palette of earth… it takes my breath away.  Let us know your favorite in the comments, and stay tuned for the full catalog coming next week!

free people november catalog elements

Earth – shot by Anna Palma in Iceland; model: Anna Selezneva

free people november catalog karlie kloss

Air – shot by Joshua Allen in NYC; model: Karlie Kloss

free people november catalog elements

Water – shot by Anna Palma in Iceland; model: Martha Hunt

free people november catalog elements

Fire – shot by Thomas Northcut

free people november catalog elements

Spirit – shot by Billy Kidd in NYC; models: Ajak Deng, Michele Ouellet, Olivia Greenfield, Karolina Babczynska, Charo Ronquillo

Stay tuned for the full catalog release coming next week!

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Cheyenne -November 1, 2013, 8:29AM

I can’t decide which element looks best, I love them all! It’s such a pity I can’t receive the catalog here in Switzerland.

Kate -November 1, 2013, 8:30AM

I’m obsessed with the first photo!! Is she fire?

rain -November 1, 2013, 9:43AM

mmmm can’t wait to get my catalog! thank you for the sneak peek!

Liz -November 1, 2013, 10:20AM

I love love love when ballet is represented in shoots! Good job. We dancers know how to show style too!

MacK Mars -November 1, 2013, 11:05AM

Can not wait!

MacK @ SoulMakes | Blog

Elizabeth -November 1, 2013, 12:22PM
Taylor -November 1, 2013, 12:44PM

I think this catalog will go down as one of FP’s best!

Check out my new post with exclusive footage from the Free People Holiday Fashion Show! :)

Rodelma lopez -November 1, 2013, 12:45PM

I’m gravitated to beautiful earth..good job

Michelle Collins -November 1, 2013, 5:42PM

I love that you are shooting Ajak again! Her skin is absolutely flawless in person.

Alexa Sonken {Invitations for Creatives} -November 1, 2013, 8:09PM

That last photos is pure perfection.

Natalie -November 3, 2013, 1:01AM

I can’t wait for this catalog! Looks like it is going to be unbelievably beautiful, not unlike all of FP’s shoots.
So excited!
Halfway to Harmony

Shelley -November 3, 2013, 7:11AM

Amazing theme! I love the Earth and Air elements the best.

Andrea -November 4, 2013, 4:44PM

The FP holiday catalog is always my favorite! This one doesn’t disappoint and captures the imagination with its magical scenery as usual. Gorg!

anja -November 6, 2013, 11:04AM

I totally loved air, earth was also cool! Can’t wait to see the whole catalog!! But to tell the truth, Free People always have amazing photos. I totally love their style.

Antosia -November 9, 2013, 2:18AM

I’m a virgo and connect with earth :)

Jodi -December 2, 2013, 1:28PM

These necklaces are to die for. I want every single one of them.

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