Lost In Tokyo: Catalog Behind The Scenes, Part 2

One of my favorite things about traveling is watching people.  My senses on high alert, I always find myself picking up on pieces of conversation, watching peoples’ facial expressions and movements, wondering who they are and what they’re doing.  Traveling forces you to step outside of your everyday “bubble,” and you notice more.  No longer a part of the pack that’s rushing to go to work or catch the subway, you’re a bystander, standing still as the world moves around you at its same hurried pace.  It’s one of my favorite feelings — almost like you’re invisible, just a tiny spec in a sea of people and lights and movement. Read More

DIY Fall Garland

It may not be holiday season, but there’s no reason we can’t celebrate fall season by decorating our homes with garland. Today we’re talking about making garland from an autumn staple: pinecones. This is a really simple DIY that is best done sitting around a fire (whether outdoors or in), laughing with loved ones. Maybe you can even start it off by taking a walk with friends, collecting pinecones and any other bits of nature that have fallen to the ground this season. Read More

Meet Amy, Our West Coast Writer!

Today I am beyond excited to introduce you all to our new west coast writer, Amy! If you’re a longtime reader of this blog you’ll recognize her from previous features here on the blog, and we are thrilled to officially welcome her into the Free People family.  With our headquarters located on the east coast, we are so excited to bring on a west coast writer to cover all of the amazing things going on out west, from fashion to travel and everything in between. In the time I’ve known Amy she has quickly become someone who greatly inspires me through her writing, outlook on life, and creative vision, and we can’t wait for her to inspire you all as well. Read on to learn a bit more about her and join me in welcoming her to the BLDG 25 Blog! Read More

Our Favorite Follow The Leaves Photos & Contest Winner!

Last week, we invited you all to post beautiful fall foliage photos on Instagram, using the hashtag #fpfollowtheleaves, for a chance to win a $100 Free People gift card, receive prints from Social Print Studio, and have your photo featured on the Free People Instagram. We were so excited to see we had close to a thousand submissions, and we were absolutely blown away as we saw them come in over the past week. I have to admit, choosing a winner was extremely difficult for us. We wanted to spotlight a bunch of our favorite submissions, so have a look! Read More

Wednes-DIY: Jewelry Board

Today’s DIY is for all you girls out there – like me – who can’t seem to keep your jewelry organized :) I’ve always loved how our stores display accessories, particularly the wooden jewelry boards.  Our Farmington FP girls put together this awesome and thorough tutorial on how to make one! It’s a bit long, so click “read more” to view all of the steps. Read More