The Pura Vida Way Of Life

“Eres pura vida.” I’ll never forget hearing that magical phrase said to me by a beautiful boy in the middle of the dance floor; in the middle of the night; in the middle of a tiny Costa Rican town.

Pura Vida literally means pure life, but in Costa Rica, the phrase holds so much more than that. It is, in a sense, a way of life. A way of life where nature is well-loved, peace is abundant, and simplicity is key. This is the Costa Rican way.

There, pura vida is so many things. It’s an expression of happiness, of satisfaction; it’s a greeting, a salutation; a way to say thank you; it’s a way to describe a person who you find to be friendly or easygoing. Pura vida is all around.

I was so lucky to spend a week in Nosara, Costa Rica a couple years ago. A week spent walking around barefoot, doing yoga under the sun, sipping the freshest of juices, trying my hand at surfing, and wracking my brain for every Spanish word I could remember. A week filled with long bike rides, tree-dwelling iguanas, horseback adventures, nighttime bonfires on the beach, and oh so many smiling faces. It was a place where time didn’t matter. Time didn’t even exist. No one was ever in a rush. Everyone was just… well… everyone just was.

When I found out that Free People was partnering with Jet Blue to offer almost the exact same opportunity to ten lucky souls, I could not stop smiling. You guys, this is the opportunity of a lifetime. Daily yoga with the incredible Rachel Brathen, surf lessons, healthy & delicious meals, and some gorgeous clothing from our FP Movement collection… it’s almost too good to be true. But it certainly is true.

Do me two favors, my friends:

1. Allow yourself to live the pura vida lifestyle.
2. Enter to win the incredible Pura Vida Getaway. Right now.

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