Weekly updates from BLDG 25

May Catalog Sneak Peek: Pura Vida

Our May catalogs are always among my favorites, because they speak to my favorite time of year: high summer. This year we traveled to the stunning paradise of Nosara, Costa Rica, to capture a group of girls doing what girls do on vacation – laughing, surfing, swimming, sunning, and having an all around blast. The catalog was shot by Anna Palma and features models Camille Rowe, Sheila Marquez, Hanalei Reponty, Michele Ouellet, and Natrishka Pather.  The catalog drops next week but here’s a little sneak peek, along with the accompanying catalog video that perfectly captures the spirit of summer.

Shop the May Catalog Sneak Preview!

free people may catalog

free people may catalog

free people may catalog

free people may catalog

free people may catalog

Shop the May Catalog Sneak Preview!

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Ella Wild -May 2, 2014, 7:43AM

My best friend was just there on vacs, now she wants to move.
i can see why

Ella Wild xoxox
Visit me at :
or :

TamarackAndKhus -May 2, 2014, 10:51AM

As I’m reading this the sun just came out and I can see a time where I can wear shorts and cutout tanks again!
LOVE the green muscle t and body chain together.

Stacey -May 2, 2014, 11:16AM

Can’t wait to get my catalog!


Alex -May 2, 2014, 12:57PM

This is my favorite clothing brand and it makes me so happy that you guys are doing something with my gorgeous country Costa Rica! Feliz ser Tica! Pura Vida mae! :D

Flourish Design Co. -May 2, 2014, 4:34PM

Ahhh. SO buying the bathing suit top Sheila is wearing with the strappy neck. Gorgeous.
Can’t wait!

Micaela -May 2, 2014, 6:47PM

I looved the May catalogue!! It was by far my favorite one this year!! :)

b -May 2, 2014, 8:36PM

love that last photograph much :)

Nicki -May 3, 2014, 12:33AM

We were there on vacation when you all were shooting!
This is very cool and brings back Costa Rica memories.

Zawadi -May 3, 2014, 10:17PM


sher -May 4, 2014, 12:15PM

this is the best video by far… AMAZING

Teenapparel -May 13, 2014, 2:21PM

I love all the photos so cool.

Visit me at:

Jen -June 30, 2015, 1:39AM

Love free people …love the pics…when I was so blessed to go to Costa Rica…..would have loooved to have had great fashion like this loves

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