A Girls’ Night In to celebrate the new season collection on the eve of London Fashion Week.
This post comes from our UK PR Manager Lisa! Follow along with her on Instagram @freepeopleuk
Not only is DryBy THE hottest salon in London right now, but also quite possibly the friendliest. You just DON’T want to leave, which was exactly the experience the owners were hoping to create when they launched this summer. Sisters Krisztina and Anita were looking to reinvent the traditional blow-dry or manicure experience; rather than being a quick in-out, you can hang with friends over coffee, or catch up with some work on your laptop, and not be shooed out the door. Not only that, but the décor is damn cool, like walkin into your dream Pinterest board! All marble work tops, sensual lighting, beautifully-shaped chairs and well-placed artwork – super chic but mixed with a feeling of home.
It served the perfect venue to host our Tressing Room event, in celebration of our new collection ahead of Fashion Week. With wildflowers and twinkling candles, we sprinkled on a final FP touch. Our special guests – a mix of London customers, FP Me girls and competition winners – were treated to signature blow dries and manicures while they snacked on veggie treats by organic food café Ethos and sipped on Prosecco, whilst looking through the AW’15 rails and playing with the hair shop accessories. Everyone left excited for the season ahead, with not only beautiful bouncy locks and shiny nails, but a bag full of gorgeous goodies to send them home with a smile on their face! Thank you to the DryBy team for being the perfect co-hosts!
Get the decor: Free People Candle
Photography by Iona Macleod
Blow Dry menu illustrations by Sara Zubillages
A special THANK YOU to our amazing Goody Bag partners:
Pip & Nut – all-natural coconut and almond butter
Drink Maple pure maple water
Yofi Cosmetics glitter hairspray
Primal Pantry grain-free bars
Faith In Nature organic coconut hand cream
Lavera organic lipstick
and the delicious Dust Granola
Want to stay up to date with future UK events? Follow along with Lisa on Instagram @freepeopleuk