Gwen Jones x Free People: Behind the Seams

Our latest FP Ever After collab will have you dreamin’ of your big day

In the cold, dreary days of January, our hearts can’t help but warm at the thought of the spring and summer weddings to come. Perhaps it’s our latest intimates e-book, or the fact that Valentine’s Day is not far off — or hey, how about the new slew of insanely gorgeous wedding dresses that just hit the site? Whether you’re engaged or just a hopeless romantic, the chill of winter seems to melt away when talk of weddings and engagements fill the air, especially when that talk turns to The Dress. When it comes to wedding planning, few things are more exciting — and exciting to talk about — than the bride’s quest for the perfect dress. And her task just became a little easier with our latest collab with NYC-based wedding label Gwen Jones. Designed for the free-spirited bride who’s steering clear of the more traditional gowns available, the Gwen Jones x Free People dresses are most certainly “not you mother’s wedding dress”. But don’t just take our word for it, read on to learn more about the design process behind these gorgeous dresses and to see what inspired the collaboration.



How would you describe the Gwen Jones bride?

The GJ girl is free-spirited, creative, independent, fashion forward, sexy and playful.

What does she listen to?

On her Spotify shuffle: No Doubt, Drake, The Weeknd, Alanis Morrisette, Fetty Wap.

Could you share a bit about the inspiration behind the dresses? What inspired the designs?

We’re inspired by classic icons, such as Bianca Jagger, No Doubt-era Gwen Stefani, Nicole Ritchie…and the rebellious girls of today — Cara Delevingne and Gigi Hadid.

Could you share a bit about the design process?

We start with a mood board that combines the GJ muses (think Gwen, Nicole, Bianca, Cara, Gigi), silhouettes and fabrics. We design the collection for our GJ girl who epitomizes the muses we draw inspiration from. When creating a collection, we divide it up into groups: our vintage girl, our rock & roll girl, our bohemian girl and our city girl. Another important aspect of the design process is making sure the final pieces are accessible for young working women while keeping in line with high fashion silhouettes and trends. We’re also proud to make everything in America.

What is the most exciting aspect of the design process?

We love to see our ideas come to fruition in the designs and we get excited to wear them ourselves — even if we aren’t getting married! One of the coolest things about the Gwen Jones x Free People dresses is that they can be worn separately and can be styled with everyday looks that are not totally bridal.

What sets the Gwen Jones x Free People dresses apart from the rest?

Gwen Jones was created for young women who want to wear the unexpected on their wedding day and steer clear from the “traditional gown.”

How do you hope a Gwen Jones bride feels when she slips into her dress?

We want the GJ bride to most importantly feel like herself — she should feel confident and sexy.

What does a day in the life of the Gwen Jones studio look like?

9 AM: “First we drink the coffee, then we do the things…”

10 – 11:30 AM: Emails, catching up with the team.

12 – 12:30 PM: Unhealthy lunching…sometimes tacos, sometimes gluten-free, and sometimes not!

12:45 PM: Another coffee.

1 PM: Fittings for new designs on our fit model.

1:45 PM: Spontaneous photoshoot on our Polaroid camera for social media & Instagram updates, which might involve champagne in a can + chocolate + topless models.

2 PM: More emails and another coffee.

3 – 5 PM: Back to the sketchbook, working on new designs and concepts.

5 PM: Thinking about what’s for dinner…

5:30 PM: Check in on Instagram faves, like @loversanddriftersclub, @thenakedtiger, @2felicias_edu, @gigihadid, @voguebeaute

5:45 PM: Another coffee.

6 PM: We take our laptops home to work and answer emails while watching “Keeping Up With the Kardashians”.


Top to bottom: Rumania Romper, Linea Gown, Kari Set


Mariana Gown


Shop all FP Ever After Here

Be sure to visit Gwen Jones online and follow them on Instagram!

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