Truly blurring the line between skincare and makeup…
Read below for an intimate portrait of two women who have been committed to the pursuance of true natural beauty long before it became the trendy thing to do, thanks in part to the magic of Taos, New Mexico (their base) and their beautiful and genuine talent.
Krysia Boinis understands the power of plants and the alchemy of using simple, potent ingredients to create a product that is greater than the sum of its parts.
Kristine Keheley is an established fine artist and sees color as a language with life force. Her masterful blending of natural mineral pigments creates Vapour’s palette of modern, classic Fine Art Infused Color.
Tell us the story of how you (Krysia and Kristine) came to find each other?
Kristine: We’ve been working together since 2000. I began in production for Krysia and her partner’s natural lip balm company. After about a year I became interested in formulating and tapped a natural vein of talent there, by experimenting with our product expansion from natural lip care into cosmetics and skin care. In 2008 Krysia and I began what today is known as Vapour. We collaborate on its vision, always infusing our desire to be both an inclusive and progressive company.
Why pursue natural beauty?
Krysia: Natural beauty is an intangible quality, a state of being that radiates from within. It’s worth pursuing because it’s authentic and it can’t be contained. I’m drawn to cultivate it inside and out with mindful choices and practices, and Vapour is one way I’m able to share it with others.
Kristine: The world benefits from a shift toward organic farming. That reasoning is based on environmental common sense and also a respect for the healing power of plants. The ingredients can be challenging to work with but that effort translates into a soulful creative vibe in all Vapour products.
How has the city of Taos influenced Vapour?
Krysia: Taos is a natural beauty. There is a unique energy and light here. The sky itself is intoxicating. Taos also has a rich history of ancient and multicultural traditions that mingle with inventors, free-thinkers and artists. The result is a creative atmosphere with soulful depth, natural beauty and a sense of place and time. Taos is Vapour’s muse and allows me to be expansive and open to innovation. It is a source of inspiration for all of us.
Kristine: It’s a profound place. The light and landscape inspire me daily. The sustainable and creative values of the community are powerful reminders of the high bar we set for ourselves, as well as Vapour’s products.
What aspect of Vapour has proven to be your greatest challenge? What has been your greatest reward?
Krysia: Greatest Challenge: Maintaining balance and a smile in a storm of obstacles.
Greatest Reward: Watching people light up from the inside when they feel beautiful.
Kristine: Challenge: Maintaining product consistency using organic ingredients — the character of the ingredients changes from crop cycle to crop cycle.
Reward: Hearing feedback from women who find beauty in themselves as they see their skin improve.
What’s your company’s mantra?
Krysia: Innovation and Integrity.
Kristine: Quality. We work together to create experiences of quality and integrity.
Fave Vapour product?
Kristine: Atmosphere Luminous Foundation. It’s what started this for me. Atmosphere Luminous fills in fines lines and makes my skin look perfect.
Your spirit animals?
Krysia: Spider. She weaves it all together. Spiders have the extraordinary ability to create webs from the inside out. We have the opportunity to co-create our lives with the intentions, attitudes and actions we bring, as well as the existing situations that we are presented with. Spider guides us to deep integration through her relationship with the spiral, a core symbol of universal energy and the figure eight, represented by spiders shape, a symbol for infinity.
Kristine: My spirit animals are plants: night blooming jasmine, artemisia, vetiver and tuberose.
If you could change ONE thing in this world, what would it be and why?
Krysia: I would open every human heart on the planet. Imagine the possibilities if we were all open-hearted…
Kristine: The treatment of women. Women should feel safe from violence and have greater social and economic opportunities globally.
What does the word free mean to you?
Krysia: Free is a state of being where we are able to be our true selves. To create, express, love and be.
Kristine: Contact with the Universal flow. It manifests as a thriving, soaring joy and creativity.
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