I have found lately that the color of my lips has started to fade a little. I always love seeing pretty pink lips — they make you look healthy and glowing. (…) Read more »
Shop-able Street Style From Palm Springs
Jun 03, 2013This week’s shop-able street style comes from LA. A bright pop of sky blue makes an impact with matching sandals and a cute crochet tee. The look is summery and fun and there’s enough going on to keep you interested. (…) Read more »
When the Summer Sun Kisses Your Skin
Jun 03, 2013Nothing beats the essence of summer: the hot air; warm, dewy skin; gentle sounds of the ocean; remnants of sand that follow you after a perfect day at the beach… During the summer months we feel dreamy — slightly out of touch with reality, like we’ve been washed ashore… (…) Read more »
Inside My Summer Closet, From FP Jemma
Jun 01, 2013My closet is full of old clothes and new clothes. Ever since I can remember I’ve always gravitated towards bohemian and tomboy pieces and have loved mixing them together. (…) Read more »
How UK Girls Wear Our Easy Pleat Pant
May 31, 2013Here at our home office we have many girls that are from the UK. It’s always interesting to see how the fashion is different to the American way of dressing. After being here a couple of months you can see their style change slightly… (…) Read more »
Adventures From Our LA Designer: New Mexico Magic
May 30, 2013This is a guest post from our LA designer. Good Day True Believers! Today I am writing you from the memory of my last travels to New Mexico. I was lucky enough that one of my dearest friends in life decided that we needed to book it outta town. (…) Read more »
Inside Our Fashion Director’s Home
May 28, 2013Our Fashion Director is one of those ladies that inspires from her incredible eye, to her taste, to the way she styles herself and the wise words she speaks. (…) Read more »
Shop-able Street Style From The UK
May 28, 2013This week’s shop-able street style is another from the UK, shot in Guilford, Surrey. The look is simple but is made interesting with the accessories added. We love how long and elegant the dress is but how the leopard cardigan gives it a new twist — a cool twist. She has added a satchel, belt (…) Read more »
Trend Alert: Get Sneakered
May 25, 2013UPDATE: This post previously ran on May 1st but as it’s Memorial Day weekend and we know a lot of you will be looking for outfit inspiration we thought we would republish this post for you. I remember when Isabel Marant launched her wedged sneaker and opened the door to sports becoming fashionable again. With (…) Read more »
What We’re Bringing With Us Memorial Day Weekend
May 24, 2013We like to think of Memorial Day Weekend as the kickoff to summer, and a great time to get creative with your outfits! (…) Read more »
Style File: Free People Model Michele Ouellet
May 23, 2013Michele Ouellet is one of those girls whose energy shines so bright. Her smile, laugh and playfullness is contagious and her passion for what she loves to do even more so. (…) Read more »
Sidewalk Safari: Mixing Prints
May 22, 2013Our latest lookbook Sidewalk Safari, featuring the striking Aline Weber, translates a trend that’s daring and different. Having the confidence to clash prints is what this trend is all about, with touches of boy elements in denim and utility. We love the idea of print on print and then finishing the look with lots of (…) Read more »

