Author: fp jemma

FNO 2011: Getting Creative with Free People in NYC

Posted by fp jemma on in fashion

our fashion night out event is happening this thursday! everyday leading up to the event we will be featuring one of our girls from here in our home office and why they love NYC! Come join us for a fashion bonanza!

go here for more details: free people’s fashion night out

Describe New York City in 4 words…

Lustful, sharp, unpredictable, aggressive

What are you predicting for Fall Fashion?

A preppy cool, is what I’m chasing for fall – lots of tweeds, cool denim and brogues. I’m loving the thought of Annie Hall mixed with a sweet Francoise Hardy. Velvet in jewel tones are on my mind worn with rugged knits.

Who is your style muse?

I admire many people’s style; my muse is someone who has a fusion of great vision, a beautiful mind and innovation. If they have all three then they’ve got me good.

A favorite place in NY?

A great coffee shop in NY always makes my day. I tend to nestle there for a couple of hours people watching and what not – The Smile, 26 Bond Street New York

is perfect for that!

One Free People item you will be taking into fall…

Aged leather wingtip brogues

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European Fashion: La Dolce Vita

Posted by fp jemma on in fashion

Whenever i think of “the sweet life” la dolce vita i think of Europe. I think of exquisite beauty that romances you and makes you feel rich inside with thoughts and emotions. It’s gives a feeling of wealth but not the kind of wealth involved in spending lots of money on luxury items, but the kind of wealth that involves evoking a feeling of fulfillment. Textures like velvet and fur that scream “I’m worth it” a whole silhouette that tells a story of love, of taste and great knowledge of the beautiful. European fashion definitely embodies la dolce vita.

This trend makes me want to get lost in a city just like the concept of our August book. It makes me want to fall in love and feel like a million bucks.

What does la dolce vita mean to you?

Images taken from weheartit.com

ladolcevita3items in second image: swalesdale texture shrug vegan leather pleated skirt floral lace fit and flare dress large amulet pendant western moonstone ring  malachite wrap ring

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Trend Spotting: Turban Fashion

Posted by fp jemma on in fashion

I’m all over the turban accessory trend that was so endearing during the 40’s and 70’s. Its now making a huge come back – on the streets, on the runways and in editorials.  I cannot get enough of this accessory that’s reminiscent of an Arabian night. The look is now surprisingly wearable given the vast interpretations that are being created.

The turban adds a touch of quirky-ness to your every day look; it can be dressed down with a tee and jeans of worn for a lovely night out with your favorite dress. It’s a cool accessory for a wear now and also to carry into Fall.

 Are you into this trend?

Our Tadefi Embellished Turban

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lurex turban, striped turban, tadefi embellished turban, lace turban, printed silk turban

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Chicago Style File

Posted by fp jemma on in fashion

Meet one of our store managers that works in our Chicago stores, I met up with her in Chicago to talk about fashion, style and blogs. She’s a cool cat with the sickest jewelry. Meet Alyssa and check out her lovely tumblr. When I met her, I was obsessed with her insane jewelry collection stacked on her hands, she let me know that some of it was made by her best friend who happens to have a trunk show in Chicago this weekend, if you’re there you should check it out!

About me:  My three most favorite feelings in the world are: feeling well-traveled, feeling inspired & feeling loved. Having the chance to travel is extremely exciting for me; I lust for the opportunity to explore the unfamiliar and seek as many new adventures as possible. Inspiration comes to me from most all places, especially travel, my friends, and blogging. Now, having my own blog, I’m challenged to come up with creative ways to give inspiration to all my readers as well. When I’m not working at Free People or blogging, I’m usually spending time with super sweet boyfriend, my family, or my amazing friends. I believe having a tight knit group of people who love and support you & who you love and support in return, is essential. My style icon has to be Erin Wasson, she has such a free & easy, relaxed look that I aspire to when I get dressed each morning! …she is totally a Free People girl too; she was just shopping in my store on Monday!

 http://alyssarude.tumblr.com/

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FLYER2

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Indie fashion from Pitchfork Music Festival 2011, part two.

Posted by fp jemma on in music

Here’s our second round of festival street fashion at Pitchfork Music Festival 2011 from quirky couples to unique details. Pitchfork sure gave us a whole inspiration overload; we adored the style Chicago had to offer! Read More

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Visiting Chicago For The First Time…

Posted by fp jemma on in inspiration

Chicago is a city I fell in love with, there’s something about the tone of the city that brings a new feeling to me. I’m British and exploring American cities is always a great adventure.

While we were there attending Pitchfork Festival we ventured around the city to get a true taste of what Chicago was about. We stayed at The James Hotel right on Ontario Street giving us easy access to make Chicago our own.  There were a number of nights we stuffed ourselves with Chicago Dogs and Deep Pan Pizzas and took late night strolls along the Chicago River – winding down after a hectic day at the festival. I met up with some of the store managers of our Chicago store they made me feel more connected to the city telling me tales of their lives living there.

 Chicago we love you, you’re a windy city that’s mighty pretty.

Photo Credit ~Nathan Kula

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Endless Summer Means Beach Wear All Year Round

Posted by fp jemma on in fashion

who wants summer to end? I most definitely don’t. i love the easy breezy beach lifestyle too much.

so, when we decided to launch an endless summer shop i was very happy indeed. our new concept introduces a wardrobe that is season-less, relating to the beach lifestyle – easy items that can be layered and carried through from summer to early fall.

our new concept shop, “endless summer”, will carry swim, long sleeve textured shirts, cotton pullover sweaters and cardigans, denim jackets and shorts, knitted maxi dresses and lose, cozy items, which can be worn to the beach as a cover up, or can be worn all year long.

beach is a lifestyle the fp girls love, so we wanted to make it last, because if you’re like me, I also enjoy strolls on the beach when it’s a little chilly outside.

here’s a little ‘endless summer’ inspiration quote from our beach designer about season-less dressing ~

“When I first moved to Philadelphia in the fall, all I had for winter was my denim jacket, a hoodie and my chucks, because in San Francisco that’s all I needed to take me through the winter. I soon found out I needed a little bit more than that. I just recently learned the concept of seasonal dress, put away coats, and take out shorts.

These, I find are staple items, that can easily be layered up or pared down, I never have to put them away. The season-less items in my wardrobe include: my vintage crochet sweater, my 501 cut offs, my Cheap Monday white V-neck Tee, and my white cotton button up.

The design concept for Endless Summer would be clothes at its loveliest most basic level, nice feel, flattering going out or staying in, layered up or layered down.

Or simply

Clothes you never want to put away.”

We love endless summer! do you want summer to end?

Go visit the store here Endless Summer Shop

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Trend: Bed jackets

Posted by fp jemma on in fashion

Who would’ve thought that the victorian bed jacket would make a comeback!

Well… it sure has, but this time with a twist. we are taking the bed jacket away from the conventional way to wear it and bringing it into a rock ‘N’ roll state of mind by adding attitude.

The victorian bed jacket, which was popularized in the 1930’s by Hollywood films, has been making a statement here in our office, and we love how versatile it is. A cute little easy jacket that can be styled up for the night with a mini and boots or dressed down in the day with a pair of jeans and a lose tee. In our July book we mixed up its delicate nature by adding it with leather and rock t shirts.

A perfect mix to achieve that sweet and hard look!

Go here to see the shop


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