April Catalog Sneak Peek

I always love our April catalogs – it’s festival fashion at its best, and this year our team shot in  Joshua Tree, California, setting the scene for four girls on a road trip through the desert. Read More

Store Style: Spring Clean

The white hot “Spring Clean” trend is sweeping across the country to all of our fp stores. Here are some lovely photos of our fp girls rocking this trend we can’t get enough of! Read More

Behind the Scenes in Vietnam

I must say, I have thoroughly enjoyed all the photos and coverage that our catalog team brought back from Vietnam.  The landscape and scenery of Vietnam is breathtaking and its been so cool learning more about a country I really didn’t know much about. Read More

Thursday Poll: Spring Cleaning Lookbook

Around the office, I think that we’re all particularly fond of this month’s lookbook, Spring Cleaning. It’s tough for anyone to pick a favorite shot. Each photo is full of that clean energy we so strongly desire around this time of year. So tell us, can you pick a favorite? Which photo has you refreshed and ready to take on spring? Read More