Post image for thursday poll – edition 131

we have a new lookbook for february, featuring smoking hot model marloes horst!  she has such unique and striking features…i love the above photos of her taken by benny horne- she also just did a gorgeous editorial in jalouse.  but what i love even more are these lookbook photos, featuring a sweet little prop that might look familiar :)  so tell me, which look are you in love with?

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four:
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five:
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six:
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seven:
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eight:
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vote vote vote!

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stylebook -May 28, 2011, 3:48PM
I think she looks amazing, love the red lipstick
oli -Apr 04, 2011, 4:51AM
she's no too thin she has great proportions and a killer body with nice curves. she's definitely bringing life to the collection ! xx

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i love these photos of martha hunt off duty down here at the navy yard, taken by fellow fp model jenny lopez during their lunch break! i love martha’s “tomboy meets pretty girl” style.

click here to go to jenny’s blog and see more :)

color collective -Feb 09, 2011, 7:37PM
gorgeous!
Plus size gowns -Feb 09, 2011, 5:20PM
you made a good combination of striped dresses and jeans with a native American printed style coat, looks very nice.

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Post image for Hint, hint, give him an idea for Valentine’s day!

Make his heart race or make her shine with pretty lace and sexy silk. Pretty slips that can be playful and worn dressed up outside the house. Make cute with delicate accessories or add coolness with moccasins and tattered satchels. She will become an angel for the day!

Visit our Valentines day shop here

Bohogodis -Feb 08, 2011, 7:52PM
Hello, I love free people for over a decade now. However I hope that Freepeople is a brand that is inclusive. So lets not forget about the many lesbian identified free people lovers on 2/14. I say "hint hint hint the perfect gift for the free people lover you know." Because my girlfriend heart certainly beats faster when in your wonderful designs. Thanks
Jasmin -Feb 08, 2011, 3:56PM
like the first image! http://candyfloss-addicted.blogspot.com/

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Post image for guest blog post: shooting our february catalog

Hi! I’m Free People’s creative design assistant and February guest blogger! I consider myself lucky, because I get to help with the creative process in developing the image of Free People, and also have my hand in styling.  I work directly under our creative director, who is best described as creative sunshine.

our creative director on our February catalog shoot preparing for the next shot.

Ok, so here are some tidbits from this catalog’s creation process: the concept was first outlined and sketched in a notebook by our creative director.

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Here are some tears that were collected for inspiration on how we’d like the shoot to go before we get on location.

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Finally shooting day arrives and the end result is like magic!

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stay tuned for more posts from me this month, and check out my personal blog here!

Nicole -Feb 12, 2011, 8:25AM
Dream Job!!!
susie -Feb 09, 2011, 4:18PM
OK i love the whole creative process shot and I'm super jealous about your job and that of your "creative sunshine" boss! The pictures are so whimsical and lovely. Very inspiring -- makes me want to be there wearing THOSE CLOTHES. Super job.

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tunesday

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when it comes to videos, having the right song can make all the difference in the world.  for me, that’s what really grabs my attention and sucks me in so that i can’t stop watching.  one of the reasons i love our videographer’s work so much is that she always picks the perfect song – i don’t know how she does it. the song in our february catalog video is no exception…”throwing hail marys” by gypsy death star.  i had never heard of them before and wanted to learn a little bit more about them…

based in ventura, california, gypsy death star is a collaboration between producer cesar augusto and singer/song writer wyatt hull.  they combine trance-like electronic beats and haunting lyrics to create a sound that will transport you to a different place in your mind. read on for a brief interview with the band and check out a video of them performing “throwing hail marys” below!

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when and how did gypsy death star come about?

i put an add out on craigslist for a beat maker and cesar responded, we started making tracks together through emails, & the rest is history..

how do you guys describe your music?

a cross between dark ambient techno & electronic indie rock

if your music was a color, what color would it be?

blood red

is there a certain song you’re most proud of?

some may be slower, some may be more full of wisdom, but were equally proud of all our children.

what’s your favorite venue you’ve played in, and what venue do you dream of someday performing in?

we recently played at the deer lodge in ojai, california & that had a magical ambiance. we both dream of someday playing the conan o’brien show, we’re big fans of his, or perhaps one of those sesame street episodes where they bring musicians on.

what’s your pre-show ritual?

cold high-quality brew.

who are some of your biggest musical influences?

cocorosie, t-rex, q lazzarus, tv on the radio, portishead, syd barrett, the pixies, and david bowie.

if you could see any band, past or present, perform live, who would it be?

kraftwerk’s performances when they used robots and any of the first ziggy stardust shows would have been rad to see.

all-time favorite record?

pink floyd’s “pipers at the gates of dawn” for wyatt. queen’s “game” for cesar.

what’s coming up for gypsy death star? any exciting plans in the works?

we’re looking at doing a small tour in mexico, we have a music video we just finished shooting in which we do some tag team wrestling, and are currently mixing a new full length record do for release soon this year.

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Gypsy Death Star – Throwing Hail Marys from Earth Delivery on Vimeo.

you can listen to more of their songs on their website here, and find them on facebook here.
thanks guys!

Josh Slavin -Feb 08, 2011, 10:45PM
Finally, I get to hear a track from Gypsy Death Star. Keep the tracks coming I like it!
yaz -Feb 08, 2011, 6:57PM
I love that this band is from Ventura, its my second home! love love your stuff

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i am so excited to show you guys our february catalog video…the first time i watched it i got goosebumps, its so beautiful.  i keep finding myself watching it when i need to be transported for a moment. take a look and lose yourself in sunny california with sweet thoughts of love…

the february catalog drops tomorrow, shot by jason lee parry, featuring models martha hunt, chrishell stubbs, jessica mau and noot seear.  our videographer made this amazing video, and the song is “throwing hail  marys” by gypsy death star.

Chrishell S. -Nov 27, 2011, 10:02PM
Look! There I go! I loved that blue dress, it was so... AMAZING! aha
-May 06, 2011, 11:54PM
I love Ginger. She always has that I just went shopping look. Fabolous!

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Post image for office style, etc…

one of our stylists…i love the outfits she puts together!

some mannequins hanging out in the home office looking stylish.

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beautiful floral and lace combo.

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our spring store displays are in the process of going up, i’ll show you some pics next week – they’re beautiful!

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one of our designers looks awesome in leopard shoes, flares, a peasant top and poncho.

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beautiful jewelry…

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designers at work.

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the back of this sweatshirt is awesome!

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color.

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i so need to do this with a pair of my jeans.

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my sister, wearing head-to-toe fp- the viscose voile slip, blank denim shirt, linx layering necklace and encke buckle boots :)

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i’m in love with this bag… look for it in our february catalog!

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xoxo

Lisa -Feb 07, 2011, 6:52PM
These are really nice clothes, especially the poncho & gloves. It doesn't usually get clod enough where I live (in Australia) to wear most of them though :-(
Lauren -Feb 04, 2011, 9:41PM
I love your sister's outfit!! Great layering.

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Post image for an interview with jason lee parry

shooting our february catalog

our february catalog was shot by another personal favorite of mine – jason lee parry. he has a talent for telling a story through his photography, making him the perfect choice for our february catalog and its love story theme. he lives in LA and his photographs evoke all the things i love about southern california – hazy sunshine, carefree days and wild nights, a cool edginess to the air and endless summer attitude.

here’s some of his amazing work, which you may recognize as its been posted all over the blogosphere :)

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the one of the girl on the skateboard is one of my favorite photos ever. so you can imagine my excitement when jason was kind enough to answer some questions for the blog!

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shooting our february catalog

how was your experience working with free people?

it was a great experience. they gave me full creative freedom which is very important… the team was wonderful, super professional but fun at the same time. the kind of people you would go grab a drink with outside of the shoot. thank you free people for a great shoot!

is there a certain photo from the shoot that you’re particularly proud of?

i like the one of jessica (lou) walking on the beach with the sun coming through her legs, of noot (meadow) dancing in front of the window at night with the tambourine in hand, and the one of martha (ginger) twirling in the red shoes with the sun at her back. i like them all though. they have a real sense of summer, freedom and flirtatiousness which fit the love stories very well..

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when did you know you wanted to be a photographer? what photographers have influenced you?

as a child i traveled a lot and was visually stimulated by the things i saw so i wanted to recreate images i had seen in my past. i was fifteen when i got hooked… i love how photography tells a story with one picture and everyone, including myself, can interpret it differently. the instant gratification of photography will always keep me interested. guy bourdin is one of my main influences.

do you have a routine when preparing for a shoot?

i am constantly visualizing and thinking up ideas. i take my shoots very seriously. the night before i can’t sleep usually, i’m up visualizing each shot, sometimes creating a full storyboard. i used to stay in my tent in my living room and drink whiskey for days on in, that’s when the ideas really start to flow for me.

FP February 2010 Cat Shoot 051

shooting our february catalog

what is the most important thing you’ve ever learned about being a successful photographer?

it is very important for me to take jobs that reflect my personal style. bringing everything to the table every time no matter what it pays. i think its extremely important to make the client and models feel very comfortable, playing music during the shoot, having a glass of wine with the crew if need be. also going over every last detail with the client so we are both on the same page, leaving only good surprises with the end result…

what do you like to do when you’re not working?

make my own beer, read about conspiracy theories, road trips…in particular back roads, poetry, go camping,  surround myself with interesting people.

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what are some of your favorite spots in LA?

my home in silver lake, driving in topanga canyon, drinking in the hills by the griffith observatory, cafe stella, footsies, the roost, ye rustic inn,  el prado, good luck bar,  tiki ti…the less people the better. but my favorite thing is drinking in my parked car before i go into my favorite bars. i hate walking in to a bar completely sober!

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shooting our february catalog

mr. parry, i like your style… go see more of his awesome work here. thank you jason!!!

photos from our catalog shoot taken by our videographer and creative design assistant :)

natalie -Feb 05, 2011, 1:05PM
love the pictures with the girl behind the guy on the motorcycle
Sarah -Feb 05, 2011, 4:28AM
Your amazing Jason I'm so proud of you ;)

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Post image for bloggers with heart

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jemma and i playing around with the fp-1 cascade of ruffles slip and a glittery heart prop from the photo studio… this slip is very light and very easy to layer with (go check out our current homepage for more ideas on that!)…jemma wore it as a dress with black tights and heels for a great going out look, and i wore it as a skirt with a tee and leather jacket as a more everyday casual look.  the slip is a little sheer so you need to cover up underneath but it’s an awesome piece to have and has a great romantic feel with valentines day coming up ;)  the hearts on my socks were a lucky coincidence…and how cute is jemma in that last pic?

i am wearing: fp-1 cascade of ruffles slip, sophie’s favorite tee, doma studded leather jacket, loving leopard scarf, brit boot, necklace coming soon.

jemma is wearing: fp-1 cascade of ruffles slip, croft felt hat, roxanne heel.

sk -Feb 04, 2011, 12:33PM
I love the slip worn with the leather jacket! great outfit!! :)
Lauren -Feb 04, 2011, 2:29AM
I love this post! You both look super cute and I love the ruffle slip.

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Post image for thursday poll – edition 130

hats… whether it’s sun hats or fedoras they’re without a doubt my favorite accessory. i’m actually rarely without one.  we have some seriously awesome hats right now, the only problem is deciding which one i want! which one do you guys like best?

the bleached floppy hat:

the riviera hat:
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the seine wide brim hat:
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the lorimer straw hat:
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or the fallon felt fedora:
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and here are your results from last week’s poll:
results

elle -Feb 03, 2011, 5:38PM
I LOVE Free People hats....in Tahoe I'm rocking the creme knit beenie everywhere! Cant wait for warmer sunnier days ahead so I can get some new hats :) http://loveliveandwear.blogspot.com/2010/12/lucky-bullet.html xoxo, L

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Post image for february catalog sneak peek!

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our february catalog was shot in southern california by photographer jason lee parry and features models martha hunt, chrishell stubbs, jessica mau and noot seear.  each model was chosen to represent one of the free people girls – ginger, candy, lou and meadow, and an overarching theme of love is present throughout. the catalog drops tuesday, stay tuned!!

these amazing photos were taken by our videographer and looking at them is just deepening my longing for spring…you can almost feel the sun radiating out of the images.

W -Feb 04, 2011, 3:46AM
what's the name of that song?
Amanda -Feb 03, 2011, 10:11PM
I've signed up more than twice, probably about 5x haha. The last one I got was october I think, and some months I won't get one at all. i've emailed you guys and you replied saying ive been added to the list yet I never get them :(

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Post image for model off duty

we had a new model  in our studio this week, stunning hana mayeda.  here she is off duty rocking her own motor cuff thermal!

rae -Feb 03, 2011, 4:55PM
wow she is absolutely stunning.
sabel -Feb 03, 2011, 11:27AM
beautiful girl!! are there more pics of her off duty??

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