I can’t believe it has already been a year since we launched our Vintage Loves line! But what a year it has been…here’s a look back at some Vintage Loves highlights from its first year at Free People, culminating in a very special birthday celebration :)
And believe me when I say… you ain’t seen nothin’ yet…we have some new vintage items coming in for holiday that will completely blow your mind – I promise!
I swear, I was just thinking the other day about how it had been a while since I posted about a wedding and lo and behold, one of our lovely readers named Sascha sent me an email.
“I just recently got married to my special sweetheart. I have been so inspired by Free People whether its your blog, stores, catalogs, and of course the clothes that I have been rockin’ for the past twelve years. My inspiration definitely shined through while preparing for one of the biggest days of my life. I just wanted to share my special day with you and say thank you for empowering us ladies and our creative minds.”
She included a link to her wedding photos and they completely melted my heart. The enchanted-forest-like setting, vintage decor and casual touches, plus the love that simply radiates from the photos. I had to share with you guys!
Sascha’s now sister-in-law and close friend found her dress at a vintage store, La Rosa, in Haight Ashbury in San Francisco – how cool is that?
Meet this week’s style file girl – the visual merchandising assistant at the Free People home offices. She is one of the sweetest most humble people, and when you visit her desk you’re sure to get licked up and down by her friendly (canine) partner in crime, Dill. I was drawn to her style because of the perfect blend of classic elements and rocker edge that she seems to have mastered. You can almost bet she’ll have on at least one piece that you want to rip off of her for yourself – namely, the abundance of statement necklaces, hair pieces, and perfect tees that she has collected over the years. Another thing I love about her style is the hair. She has mastered the art of hair pinning for awesome intricate up-dos, and has tons of neat head bands, scarves, turbans, and hats that she works in. Maybe it’s her easy personality that makes it all look so effortless, but she sure knows how to top off a look achieving great results.
Her styling skills don’t just keep her looking like perfection each day, but they also keep our stores looking like perfection. In her job as a visual merchandiser, she styles mannequins with outfit ideas and comes up with merchandising concepts and color stories for our stores. Another cool part of her job involves selecting all of the music to be played in Free People stores. Every other Friday she and the visual team go through their new selections and choose their favorites. After all the ideas have been developed she maintains communication with store contacts, so they are well aware of the big ideas and everything going on.
Wearing prints can take a certain amount of confidence and skill. Knowing what to pair them with and how to place them on your body takes a good eye. I love getting inspiration from the other ladies around the office who have gotten the trick down. So whether it’s floral, plaid, paisley, or cheetah and whether it’s all over or a strategic print pop, these ladies can show you how it’s done.
One of our favorite trends here at Free People are high waisted pants. They’re great for mixing up those proportions, and can be worn with a variety of looks. Maybe you’re going for super polished, or perhaps you’d rather look like you stepped right out of Woodstock ’69. However you wear them, high waisted pants are extremely comfortable and flattering. We love them so much that we’ve have them in all different materials now at Free People. So which will you be wearing?
I always love the behind the scenes photos from our catalog shoots… they allow us to see what was going on behind the lens and around the lens when the catalog photos were being taken. Here’s a little taste of the atmosphere on the Venice shoot with Guy Aroch and models Marloes Horst and Darla Baker!
I’m all over the turban accessory trend that was so endearing during the 40’s and 70’s. Its now making a huge come back – on the streets, on the runways and in editorials. I cannot get enough of this accessory that’s reminiscent of an Arabian night. The look is now surprisingly wearable given the vast interpretations that are being created.
The turban adds a touch of quirky-ness to your every day look; it can be dressed down with a tee and jeans of worn for a lovely night out with your favorite dress. It’s a cool accessory for a wear now and also to carry into Fall.
Venice has always been a city that intrigued me. I have never been there, but having studied a lot of Art History in college, it was always a place that signified fine art, gothic architecture, romantic music and exquisite fashion. The city’s layout, with ribbons of canals running through it, and iconic imagery like the masks of carnival, made the city seem almost other-wordly in my mind… a decadent gem floating mysteriously off of Italy’s coast, its own unique entity. Guy Aroch’s photography heightens these sensations and confirms in my mind that I will visit this city one day.
Stay tuned because our team put together a beautiful guide to Venice – I will share it with you soon!
Guy Aroch has done it again. His genius is clearly not limited to photography – his video to accompany our August catalog, shot in Venice featuring models Marloes Horst and Darla Baker, is breathtaking. It tells the story of two girls on a globetrotting adventure, exploring the streets and canals of Venice armed with maps and cameras. They go site-seeing and dine on spaghetti and gelato, meet a handsome Italian and don carnival masks and evening gowns for nights out on the town. As one of our readers stated last week and I couldn’t have said better, it seems like Guy Aroch just happened to be there and spontaneously decided to capture the moment on film.
Our featured jewelry designer this month is Carol Marie, a line launched by designers Jennifer Carol Kramer and Heather Marie White based on their love for statement pieces and belief that a certain piece of jewelry can transform your look. Their pieces are strong enough to be worn on their own, but designed to be layered together. Their Ethiopian Double Cross Necklace is featured throughout our August catalog, along with the gorgeous Sapphire Tiered Jewel Necklace, Hinged Studded Cuff, Studded Enamel Bangle and Large Amulet Pendant.
on the left – a more layered look; on the right – stunning simplicity.
Even amidst the beautiful Venetian scenery and clothing, these pieces stand out and certainly do make a statement. Antique metals, romantic details, glowing jewels and architectural elements make them the perfect pieces to be featured in this book as they reflect the characteristics of the city of Venice itself.
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.