Post image for Ruby Aldridge at Fp studio

We have the uber cool Ruby Aldridge in our studio today. She screams rock chic and she’s adding a cutting edge to our looks. She’s having a blast dancing around to the NY Dolls, she’s full of energy I can’t wait to see her styled up on our web.

 

suzie -May 18, 2011, 12:40PM
I got to take this picture of Ruby! Thanks so much Jemma :) Fun fact: She made the necklaces she's wearing! She found the charms at flea markets and fashioned them together herself, Très chic!
Stormy -May 17, 2011, 11:54PM
Stunning!

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Post image for houston galleria lookbook

our new houston galleria store shot a lookbook with texas photographer shanna ingram and when i first opened these photos i was completely floored! these girls are gorgeous and the photos are lovely.

in this look: we the free concert raglan, mesh maxi half slip, lacey layering skort.

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in this look: fp-1 mesh maxi skirt, floral seamless bodycon slip, austin festival bag.

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in this look: boxy sheer stripe pullover, pearl eagle pendantfiona sunglasses, scarf coming soon.

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in this look: polynesian princess romper, even dots bandeau.

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in this look: skinny stripe bodysuit, fp-1 mesh ombre skirt.

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in this look: lovely lace halter tunic, honey textured tube, miranda sun hat.

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in this look: honey textured tube, scalloped eyelet short, raggy desert scarf, ombre seed bead collar.

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in this look: hinted florals maxi dress.

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in this look: wideleg sheer gauchos, fp-1 plaid crop top, embroidered mesh crop top, eastwood crossbody.

so beautiful, ladies! nice work :)

Daniel -May 19, 2011, 11:11AM
These photos are really awesome! I know the photographer and you can see more of her work at www.shanrenee.com.
darkberry32 -May 18, 2011, 11:31AM
Love Love Love this store!

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Post image for may catalog behind the scenes, pt. 3

it is rainy and chilly in philadelphia today and i am longing for tropical air and salt water…

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behind the scenes photos by thomas northcut.

Brooklyn -May 20, 2011, 5:17AM
You shot in my neighborhood!!!! Why wasn't I invited!!??
Taylor -May 17, 2011, 1:05PM
These are great! I love the picture of the model writing in her journal! :) I agree, it makes you want to be somewhere warm and tropical...not humid and rainy. --the rain isn't supposed to stop until sunday too. :( www.forsurejadore.blogspot.com

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Post image for A photo diary from Australia Fashion Week

We reached out to Mandy, our blogger friend at Oracle Fox, to guest blog for Free People from Australia Fashion Week. I was super excited that she was willing to do this for us, as it’s one of my favorite fashion weeks around, and we knew she would do a stellar job documenting it!

She documented the scene of great fashion and the beautiful relaxed lifestyle Australia has to offer. Here’s round 1 of her favorite shows. If you could go to any fashion week which one would you choose? Mine would definitely be Australia.

“The styling at the Miss Unkon show was spectacular!! I loved the beautiful earth tone colour palette and the way the show was accessorized with long delicate necklaces, tribal braiding and incredible body art!”

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“I love this shot of Ivan Rodic taking Nicole from Gary Pepper Vintage’s picture, I think this piccies sums up the whole Australian fashion week vibe…amazing street photographer-check, amazing fashion blogger-check, amazing style-check, opera house-check”

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 pop colours with neutral we love a lot!

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Stay tuned for more!!!

-May 17, 2011, 1:46AM
precious pink. Luv the sox w/ sandels. how brave and warm, all @ the same time. mmwah!
Claire -May 16, 2011, 10:08PM
This is too good, thanks for this!!!

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Post image for seamless style

here at the home office we’re crazy about our seamless intimates.  they’re very “ginger” pieces on their own but are essential layering pieces for all the fp girls.  today some of our buyers all came in wearing their favorite seamless piece styled in some very different but equally awesome ways  – check it out…

a seamless bodysuit is perfect for layering under something semi-sheer like the finale in fringe slip!

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she’s wearing the seamless tupelo honey top over the seamless scoop tank – a great combo with a printed skirt!

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the seamless corset top looks adorable under a button-down shirt!

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the seamless bodysuits are perfect to wear under a skirt too.

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and a little pop of cheerful color goes a long way :) love the color of this eyelet crop bralette!

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beautiful girls :) check out all our seamless items here and tell me:

what’s your favorite seamless item and how would you style it?

Joy -May 26, 2011, 9:15PM
I love the picture.there are more pic here
Maggie -May 18, 2011, 9:42PM
Is the cream fringe cardi in the first picture by FP?

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Post image for fancy feet

our creative director rocking some patriotic new jeffrey campbell shoes. amazing! happy friday :)

Oda -May 13, 2011, 6:42PM
Happy Friday! :D
Anna -May 13, 2011, 5:56PM
great shoes!

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Post image for guest blog post: the gold coast

australia’s gold coast is located in south east queensland, on the country’s eastern shore. with 35 miles of coastline that includes some of the most popular surf breaks in australia and the world, the area has been a huge draw for both tourists and surfers all over the world. it was also inspiration for a special shop launching today on our website that is our nod to surfer girls everywhere – denim shorts in bright colors, easy knits, bathing suits, summery shoes and pops of neon, its a collection that screams summer fun and adventure.

for her second guest post for us, mandy of the amazing blog oracle fox went down to the gold coast and took some beautiful photos to capture the atmosphere there. i am thinking a trip to australia is definitely in order!

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all images by oracle fox – thank you so much mandy!

and here’s a little collection i made inspired by the gold coast. click on the image to go see more details, and check out our gold coast shop here.

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TESS -May 20, 2011, 8:40AM
THANK YOU!!! this is the first time in ...well for ever..that I have the Gold Coast (and the women that live here) represented properly!!!!! I am absolutely stoked to see the style and ideologies of the Gold Coast girl portrayed accurately - we don't all have fake boobs and orange skin - YEY!!!!!!!
salima -May 14, 2011, 10:53AM
Oracle fox is one of my favourite !! Mandy is so stylish and her pics are so wonderful and full of sun ... I'm happy because I bought your friendship bracelets yippieeee !! I can't wait !! xoxoxo http://blogmoodeuse.blogspot.com

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Post image for Be bold with colour blocks

Our office went crazy this week with bold colours a new trend we’re all loving, it brought a smile to everyone’s face – worn with simple tops and finished off with a touch of ethnic in accessories.

This Colour Block fashion is one of the hottest new trends for the season. It combines the use of two or more blocks of colour in an ensemble. This could be for a top, bottom, tunic, a dress and even a handbag or shoes. Simply it means – creating an outfit by putting areas or blocks of solid color next to each other. It can include monotone, bright colours, muted colors, contrasting and complimentary colors creating an impact outfit for the summer.

We’re also pretty excited about one of our new hires, Dylana – I’m sure you all know her blog Colour Me Nana. She started Monday as our new assistant stylist!!!
I asked her to pull together a colour block outfit for us and she did it perfectly. The ocean green and peach work well together don’t you think?

Here’s her take on colour blocking;

“I love mixing and matching brightly hued pieces together into one look. It is a lot of fun, but if not done correctly, the result can be disastrous. Try to stick to just two really strong colors at one time (like electric blue and shocking pink), and only three at the most (in this case, the colors must complement each other and have similar undertones . . . think orange, pink, and yellow . . . these are my favorite colors to color block with, especially in peachy, almost pastel tones). Don’t try to get too experimental . . . it takes away from the overall effect that the color blocking trend sets out to make. You want to be statement-making, not an eyesore. Just pick your favorite color and pair it with something that meshes well, and just go for it. Keep your accessories simple, and leave behind strong patterns and prints when going for this trend. Simplicity is key when you want color to be the subject of attention in your outfit”

nini scalzo -May 15, 2011, 2:17PM
Free People really got it right to hire Dylana, not only is she talented but to boot she is extremely down to earth and real. She connects with such a broad audience of vintage & relevant tones. Im happy for FP but Im happier for us because I know she will inspire an already phenomenal company.! Felicidades!!!!!!!!!!!!!!!
-May 14, 2011, 9:59AM
I Love the Urban campus in the Navy Yard !!! Free People's Kelly is beautiful and amazing !!! You all have a wonderful work place. The entire Free People gang are wonderful, go Philly !!! I love your catalogs, and your blog is very cool !!

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Post image for may catalog behind the scenes, pt.2

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more behind the scenes from our may catalog, shot in hawaii by frédéric lagrange featuring tallulah morton and elsa hosk. i want to dance on the beach barefoot so badly right now!

all behind the scenes photos by thomas northcut.

shop the may catalog online here!

amy -Jul 30, 2011, 7:56AM
what is the name of the blonde, model she is sooo cute xx
Hannah -May 17, 2011, 6:52AM
This is a really great blog. Thx to the auther

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Post image for Stone Cold Fox is here

We’re very exciting to be launching the much anticipated Stone Cold Fox Margarita shorts – everyone is bouncing in the office about these beautiful “perfect” summer short made from vintage Mexican blankets.

I like them with a basic tee and biker boot, topped of with a hat, because of their heavy quality they will look great moving into fall also with tights. We are hooked!

Here’s a little bit about the brand.

Stone Cold Fox grew from the creative minds of 24 year old Cydney Morris and Dallas Wand, two childhood friends who combined their knowledge of fashion trends and great silhouettes to create Stone Cold Fox, a clothing, accessory and home ware label that has fashion bloggers and stylish celebrities buzzing with excitement, girls are desperate to own pieces from this exclusive collection.

The beauties are based in California, the brand ethos is quality over quantity and each item is hand made to order. Their vintage boho garments are made from the most luxurious fabrics and attention to detail is their highest priority. We believe you’ll be hearing lots more about the girls and their gorgeous label in the near future… Here’s a little introduction for those of you who haven’t seen already…

We’re addicted, are you?

Margarita shorts beach day scoop neck Anna boot lorimer straw hat

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How did you start out?
It started after we both graduated from college. Cydney had Foreign Cinema, our first collection, as her senior project. When we both moved back home, we joined forces. With Cydney’s design skills and Dallas’s marketing tools, it became a great combo for a small company.

What’s your latest collection inspired by?
Our latest collection, Lovely Days, pretty much explains itself. We wanted it to be clothes that you wear on lovely days, or make you think of lovely days. Summer time, hot nights, margaritas, the whole summer in the 70’s vibe. It is just what you want to wear all summer, but it transitions really well into all seasons.

Influences…
We are really influenced by the fabrics we see, places we have traveled and an easy living lifestyle. We want every piece to be easy, comfortable and able to wear in any situation. Whether you’re hanging at home, at lunch or even at an event out.

When you aren’t working what do you enjoy?
We really enjoy the beach, long lunches, playing with our baby pug, Olive. Drinking lots of wine and hitting the flea markets.

What are you currently obsessed with?
Currently, were obsessed with home decorating and furniture. We love decorating our new work space that we moved into about 2 months ago, and finding special pieces to go in it. We are also obsessed with good vintage finds, printed bell bottoms, photography and sangria.

Last movie you watched….
Cyd – a documentary on Rocky Erickson
Dall – Secret Diary of a Call Girl episodes back to back.

My wardrobe consists of….
Cyd- 90% vintage clothes, NO jeans, lots of flowy long dresses and Mexican gear.
Dall- Ripped jean shorts, flowy SCF tanks, printed long skirts and peach blazers.

What are your thoughts on the free people girl?
I think she is just like a Stone Cold Fox girl. Loves to have fun, play with what she wears, a little bit of a hippie chick, and isnt afraid to take risks.

-May 17, 2011, 10:32AM
love these shorts but you know what I had a pair similar to these in 1988, I made them out of an old mexican blanket too! cant believe how fashion evolves you truly ROCK FP!
Taylor -May 12, 2011, 6:19PM
I love Stone Cold Fox! ~they have really unique looking things! These shorts are amazing! www.forsurejdadore.blogspot.com

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Post image for thursday poll – edition 134


i am in love with all of our new patterned and colorful shoes for summer! how could you not be happy with any of these on your feet? i’ve already decided which pair i want :) which ones are your favorite?

the tai esp shoe:

the cayman fabric sandal:
cayman fabric sandal

handwashed women’s boat shoes:
handwashed boat shoe

the teri esp slip on
:
teri esp slip on

or the papi embroidered sandal
:
papi embroidered sandal

and here are your results from last week’s poll – the majority of you picked the “lou” girl! that one was my fave too :)

results

Bonnie -May 13, 2011, 1:53PM
Love them all...however in response I love my birkenstocks all 10 pairs of them, and you know what? I know that I can re-sole my birks (yep know how do to that!) and they will live on forever!!!!
Ellie Aret -May 12, 2011, 8:53PM
Tai Esp Shoe comes in other suede styles> something I'll deffinitely consider.

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Post image for and the caravan is on its way…

i’m a huge fan of our vintage loves collection and always love the items our buyer finds…but every once in a while she comes back with a batch that completely blows me away and gypsy caravan is one of them. the items in this collection are so special and amazing i had to share some of my favorites…


this yves saint laurent peasant skirt was pulled from his 1976 “rich peasant collection” – one of his most loved and influential collections that was the first to re-introduce peasant skirts and blouses into the modern fashion world.  a huge inspiration for today’s bohemian fashion, it is only fitting for us to have it in our vintage loves collection. the mix of prints in this skirt is gorgeous!

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yves saint laurent rich peasant collection

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the first thing that caught my eye from this collection were the amazing denim jackets.  the hand embroidery and detailing is exquisite – these are definitely the kind of item you purchase and treasure forever!

this one has an exclusive hand-painted floral tapestry motif done by an artist in upstate new york just for our vintage loves collection:

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and the fabric sleeves and detailing on this one are so gorgeous! i think its my favorite:
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finally, i had to mention these amazing jeans…the fabric at the bottom is, as our buyer says, far out!
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now i just need my caravan and i’ll be all set…

Mas de la Beaume - gypsy caravan via flickr gipsy bazar

shop gypsy caravan here.

Jennifer -May 22, 2011, 5:16PM
The top pictures of the skirts are very cool. I used an old skirt for a different effect in these pictures. I think it gave it a vintage- dream-like feel. http://theinvisiblethread.com/2011/04/22/nice-dream/
Bev -May 14, 2011, 10:04PM
I'm agreeing with Carrie!! 'Hooked'..maybe need to go through some old attics..!

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