Post image for call of the wild: LIVE fashion show!


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some of our home office ladies rocking looks from the june e-book for a live fashion show here at the home office!

update: a few behind the scenes pics!

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karacter -Jun 07, 2011, 10:08AM
i'm an accessories freak and all the ones you guys have are to die for!! <3 http://www.karacterblog.com

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the day is finally here! our first ever interactive e-catalog, call of the wild, launches today on freepeople.com! here is the behind the scenes video, shot by our videographer here at our home office in philadelphia’s navy yard. song is “haunting at 1300 mckinley” by the amazing black angels.

and i have a special announcement for you! tune in today at 3pm for a LIVE fashion show that will be taking place here at the home office – see our favorite looks from the e-catalog modeled by our very own fp girls :) we will be broadcasting on facebook, twitter and right here on the blog. don’t miss it!!

and look for the e-catalog online very soon ;)

Lauren -Jun 07, 2011, 9:32AM
I've been listening to the black angels for a few years now and have seen them play live twice in the past year..it's really cool that fp featured them in a catalog video! they are a great band and i suggest that you all look them up!
aria -Jun 06, 2011, 3:46PM
I LOVE IT!!!!!!!!!!!!!!! THANK YOU FOR MAKING A JUNE CATALOG!! I LOVE THE IDEA AND THE PICS ARE AMAZING! :)

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Post image for featured artist: heyoka leather

our featured artist for june happens to be a personal favorite of mine: heyoka leather. long before we worked with photographer alexandra velenti on our july catalog, i was following her work on tumblr, and through her work i discovered heyoka leather (she has shot their lookbooks).

heyoka leather started unofficially and quite by accident in venice beach CA by leslie crow when she began making dream catchers for friends. word spread and demand grew, and she branched out into accessories like hand-beaded medicine bags and purses, using traditional skills learned from her grandmother. leslie teamed up with her longtime friends rachel avraham and angela bruyere to create heyoka leather. using carefully sourced leather and the finest quality brass, silver and bone, heyoka’s accessories are modern-day american heirlooms that pay homage to the designers’ roots in traditional native american ceremony, hollywood nightlife mystique and outlaw biker culture.

always and forever 100% handmade, their mission statement is to leave no footprints behind their moccasins.

read on for an interview with the beautiful leslie crow and to see some of her personal photos and inspiration!

where did you draw inspiration for the particular pieces we are carrying?

the spotted eagle and the turquoise warrior necklaces were greatly influenced by my growing up going to powwows. watching the dancers, i always felt like the regalia and the spiritual energy acquired by donning it and entering the circle gave the dancer a feeling of graceful strength and beauty which i humbly attempt to translate, or alchemize into an everyday modern american talisman while paying respect to the traditional native roots.

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i love the lookbooks you shoot with alexandra valenti, and we just worked with her on our july catalog shoot, how did that relationship come about?

i met alexandra and the sisters of the black moon through my boyfriend caleb. he’s from texas and kept telling me i was going to love his girlfriends from austin, and then i saw alexandra’s photography and i was blown away, so we started talking and planning a heyoka photoshoot. we met in LA and the rest is history! that was about a year ago. we’ve been dear friends ever since and work together every chance we get.

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how would you describe your personal style?

“redneck desert chic”. i pretty much live in a vintage harley tank, wrangler cut-offs and cowboy boots, heyoka bag and mountains of turquoise jewelry. however when i dress up i love to go all 60′s bohemian gypsy and experiment with far out thrift store finds.

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who are your style icons?

rita coolidge, anita pallenburg, and my good friend and longtime heyoka muse, joy bryant.

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what do you like to do when you’re not working?

i love riding horses and motorcycles, hiking and camping…..goin’ out into the desert and shooting guns, traveling, going on roadtrips, practicing yoga, prowling through thrift stores and swap meets. lately i been trying to teach myself the banjo and learning how to silversmith. but i really love to work. i’m always coming up with new designs and inspirations and being creative is my biggest passion.

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favorite city or place?

right now i’m living in tucson, arizona, and really loving the sonoran desert, but my all time favorite places to go are mexico, costa rica, northern ontario and anywhere back home in the blue ridge mountains.

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what music are you listening to right now?

charlie daniels band, bill monroe, marshall tucker band, waylon jennings, the deserters and of course my boyfriend caleb coy and his band headdress.

favorite book?

hell’s angels by hunter s thompson, moonchild by alestair crowley, vintage easyrider magazines and louis l’amour westerns. i’m currently reading desert solitare by edward abbey.

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when are you happiest?

i’m happiest when spending time with family and friends….having a backyard BBQ, sitting around the bonfire, listening to caleb play guitar and chillin’ with my dog, bluegrass.

what’s next for heyoka leather? anything you can tell us about what you’re currently working on?

there’s a lot of creative visions taking shape right now for heyoka leather. we’re currently working on some very exciting top secret collaborations with bandit brand and sisters of the black moon. we just recently finished our online store which should be up and running any day now and we have some really cool new designs in the works for our fall collection!

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shop our heyoka leather pieces here, and check out the full june e-catalog in which they are featured online!

photos by alexandra valenti and via leslie crow. thanks so much leslie!

Stephanie Juris -Feb 12, 2012, 7:36PM
love!
Sherri -Jun 09, 2011, 3:37PM
I love the tall indian girl with the beautiful long legs and yellow/aqua shawl. She looks like a beautiful butterfly at sunset. So peaceful!!!

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Post image for call of the wild: behind the scenes

to get you guys in the mood for our e-catalog release (on monday) here are some behind the scenes images that capture the spirit of the shoot! we shot day one in our web studio with martha hunt and day two with andreea diaconu here at the navy yard in philly, where unexpected wilderness is just outside our office…

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the e-catalog launches online on monday! we can’t wait!

Tara -Jun 03, 2011, 3:33PM
I dont think it has as much to do with "trendy" or "playing dress up". I am a Native American and I think the traditional adornments are a beautiful way for anybody to express themselves and celebrate the culture of our country. The women of Heyoka Leather actually have Lakota blood in them. You might want to look at it that way instead of posting negative energy.
Alyssa -Jun 03, 2011, 3:25PM
It seems Free People can't breathe lately without someone getting needlessly offended.

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Post image for Office Style: Little Details

If there’s one thing Free People employees know how to do … it’s accessories. Everyone had on the best little details today, so I just had to get up close and personal.

As if the shoes weren’t cool enough on their own – she takes layering to the next level with crocheted socks.

Probably the coolest vintage bag I’ve seen…ever?

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I’m a huge fan of layering on tons of cool necklaces. These ladies paired the look with awesome textures in their clothes for an even cooler vibe.

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So subtle and beautiful!

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This woman wears where she grew up on her hand (middle finger). A friend made her a ring depicting the street.

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Basics pop with the addition of unique statement necklaces.

Sydney -Oct 30, 2011, 7:52PM
Is there any way to DIY a bag like that? It is so cool! I havn’t ever seen anything like it!!!
fp naomi -Oct 18, 2011, 11:24AM
blank apparel - they're actually pieces made by our videographer and creative director. they don't have a shop up online yet, but you can shoot them an email at hellomadeinmetal@gmail.com if you're interested in getting a piece made :)

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Post image for call of the wild: june e-catalog preview!

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june is the one month each year when we do not shoot a catalog, but this year we decided to do something a little bit different… and the result is our first ever interactive e-catalog, “call of the wild”! launching monday june 6 on our website, there will be 17 interactive online pages for you to explore complete with behind the scenes footage, hair and makeup tutorials, how-to style videos, mood board and more!

the e-book was shot right here at our home office in philadelphia’s navy yard by our senior photographer, featuring martha hunt and andreea diaconu.  be sure to check out freepeople.com on monday for the full experience, it will blow your mind!

rosario -Jun 11, 2011, 11:18PM
I try to speak proper English, if something is wrong understand me hehehe :D jenni I'm also very thin and often criticizing, I'm not against skinny people, only that a publisher with a too thin model doesn't go with the beautiful free people publishers are always thin models, but this time I don't consider while nothing looks good aesthetics of previous catalogs
lizard king -Jun 06, 2011, 3:16PM
it feels like i am watching the doors movie

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Post image for Exile in Austin: July Catalog Release Party!

i am so excited to tell you guys about something special we’re doing to celebrate our july catalog! you may remember that i was down in austin a couple of months ago, where we shot the book with local band the happen-ins. well we had such a blast that we decided to go back and throw a party to celebrate the catalog release! And what better way to do it than with some live music from the happen-ins?!  if you aren’t familiar with these guys yet, you will be soon… their music – a blend of r&b, americana and classic rock – is intoxicating. not to mention, we love their style :) check them out on facebook here.

the event will take place friday june 17th at 5-8PM

at austin’s mohawk room- where we shot part of our july book!

located at 912 red river st- a strip of austin’s hottest live music venues.

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come hang out with us while enjoying live music from the happen-ins, a special viewing of our catalog video before anyone has seen it, and enter your name in a raffle for a chance to win a $500 or $50 gift card to FP!

we’ll also hand out fliers for a 15% off discount that you can use at our austin store locations – downtown and at the domain.

***this is an all ages event!***

i’m so excited to go back to austin! i hope to see lots of you there!

Nikki Qiao -Jun 12, 2011, 12:17AM
wow!!! That's fantatic!!! I'm sooo going!!!!! I'm absolutely excited!!! Can I take some Photos?
fp julia -Jun 06, 2011, 9:06AM
madeline- it is all ages!! they just haven't fixed it on their website yet...

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Post image for office style part 2!

in honor of stevie nicks‘ birthday, here is our adorable web studio intern channeling the gold dust woman :)

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happy birthday stevie! you inspire us every day.

xoxo

-May 31, 2011, 1:43AM
The skirt is from Urban Outfitters, by Cheap Monday
Danielle -May 27, 2011, 10:18PM
So lovely!!! is she wearing the Mesh Maxi Half Slip by chance?? If so, how is the fit? i can't quite decide on what size to get and although the reviews were good, they didn't seem to help much. Thanks in advanced! Much love FP <3

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Post image for office style: neon pops and polka dots

We had some beautiful sunshine today, which made us all poppy and dotty!
Neon pops was a trend that was carried through the office in small dosages.
Retro polka dots were also seen in vintage dresses and vintage skirts. Color pops and polka dots is the style phase today!

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ras -May 30, 2011, 11:31AM
I like the girl's clothes in the last image, thank you)
Joy -May 30, 2011, 2:19AM
I like the phones

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Post image for thursday poll – edition 136

hot pants for hot summer days! we love these little m2f cutoff shorts that come in pretty pastel shades. i definitely want a pair of these but i can’t pick a color! which ones do you guys like best?

tigerlily:

lemon:
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starflower:
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turquoise:
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rose:

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anon -May 29, 2011, 4:51PM
Its the same girl in all but one of the pictures
Mei -May 26, 2011, 2:55PM
i'm wondering how the sizing is on these? the FP cutoff distressed denim shorts run large for example. if these fit like those i know exactly what to get. that's the only reason i'm holding off...

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Post image for animal instincts

a new vintage loves vignette went up today! this one is called animal instincts and i think its pretty apparent why :)  i found a bunch of great vintage photos of ladies rocking the leopard print that i wanted to share, maybe they’ll provide some inspiration!

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i love this more modern vintage take- jeans and converse kicks go with everything! here are some of the vintage pieces we’re carrying that i have my eye on…

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shop animal instincts here.

lena -May 25, 2011, 3:02PM
swing me!
loren -May 24, 2011, 2:55PM
so fun! love all the animal print. just thought i'd let you know, though... the bracelets in the end of this post-- the thin ones, aren't wood, their actually bone. i have a set from my family who lives in africa. (don't know if it really matters, but in case it's important you know the material, there you go)

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Post image for may catalog behind the scenes – final batch!

i’m sad that this is the last batch of behind the scenes images from hawaii! i loved the photos so much (taken by the talented thomas northcut).  the pics of elsa hosk and tallulah morton frolicking in the surf are making me SO ready for memorial day weekend!

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eizabeth -May 26, 2011, 10:59AM
beautiful photos aside from the fact that many of your models do not look healthy. i would love to see similar photos with women with a little more life in their bodies.
Jessica -May 25, 2011, 1:12AM
Sweet photos! Love the photo of the model laughing. Also adore the look in the first photo. Definitely something I'd love to wear or put together.

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